Explain this quote from apple.com

Discussion in 'Apple, Inc and Tech Industry' started by pottmi, Dec 29, 2012.

  1. pottmi macrumors newbie

    Joined:
    Dec 29, 2012
    #1
    At this URL:
    http://www.apple.com/macbook-pro/specs-retina/

    There is this quote:
    Packaging volumes reduced by 25 percent for up to a 45 percent reduction in aircraft usage.

    My question is:
    How would a 25% reduction in volume convert to a 45% reduction in airplane usage?
     
  2. ezramoore macrumors 6502a

    Joined:
    Mar 20, 2006
    Location:
    Washington State
    #3
    Just shooting in the dark, but if they are predominantly shipped by aircraft, but some are shipped by other methods (actual ship?) then you could see a larger overall percentage of reduction if you examine just the aircraft shipments.
     
  3. webbuzz macrumors 65816

    webbuzz

    Joined:
    Jul 24, 2010
    #4
    exramoore is correct.

    They have a brief explanation using other products here
    http://www.apple.com/environment/#transportation

     
  4. greg555 macrumors 6502a

    Joined:
    Mar 24, 2005
    Location:
    Canada
    #5
    Probably related to the rounded fuselage. With a thinner box you can use more of the curved edge space that used to be wasted.

    Greg
     
  5. VenusianSky, Dec 30, 2012
    Last edited: Dec 30, 2012

    VenusianSky macrumors 65816

    VenusianSky

    Joined:
    Aug 28, 2008
    #6
    I think it just means they can fit more computers on a single shipment from China because they can pile more devices onto a shipping pallet. Height and width of the cargo area is the limitation. Shippers don't ship bulk materials loose. They are stacked and sealed onto pallets.
     

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