The developer gets paid per click no matter what the user does afterwards.
Sure, in an ideal world, an advertiser would only pay a higher click rate to an ad network like Nanigan, if they were guaranteed they'd have good results. In the real world, it's rarely that clear. For example, Apple's iAds had a very high click payment but very little corresponding revenue.
Heck, look at Nanigan, they're only charging about twice as much for iOS clicks, for a supposed 17x greater return rate.
Obviously something is out of kilter, and part of it is that we have no idea how many ads were shown, clicked on, and what they were for, because Nanigan's left out that critical info. What we need, is a direct comparison between the SAME AD on both systems for the same number of users.
Moreover, the
interview with Nanigan had this important piece:
"One caveat that (Nanigan SVP) Slagen offered, however, is that the data changes with industry, and that gaming and e-commerce industries, for instance, did not see the same kind of massive iPhone/Android gulf in ROI (as seen for Facebook)."
Curiouser and curiouser.
