Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
59,206
23,126



Facebook today announced the launch of an upcoming platform called "Watch," which is designed to Facebook-exclusive TV shows.

Watch is Facebook's official platform for shows on Facebook, and it will be available on mobile, desktop, and in Facebook's TV apps. According to Facebook, its shows are "made up of episodes -- live or recorded -- and follow a theme or storyline."

Watch includes a Watchlist so Facebook users can keep up with their favorite shows, and it includes personalization to people find new shows to watch. Show discovery categories will include things like "Most Talked About," "What's Making People Laugh," and "What Friends Are Watching."

facebookwatch-800x531.jpg

Along with serving as a platform for end users to watch shows, Watch is also a platform that's meant to help creators and publishers find an audience for their content, build a community, and earn money. In today's announcement, Facebook outlines what kinds of shows it thinks can be successful:
- Shows that engage fans and community. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day's new episode.

- Live shows that connect directly with fans. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.

- Shows that follow a narrative arc or have a consistent theme. Tastemade's Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn't always turn out as expected.

- Live events that bring communities together. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.
Facebook expects Watch to become "home to a wide range of shows" in all categories, from reality to comedy to live sports. Facebook has also already funded some shows, such as "Returning the Favor," a show that stars Mike Rowe finding people who do extraordinary things for their community.

Facebook says Watch will be available to a limited group of people in the United States on mobile, desktop, and its TV apps. The company is aiming to make it available to additional U.S. viewers "in the coming weeks."

Article Link: Facebook Announces 'Watch' Platform for Facebook-Exclusive TV Shows
 

stiligFox

macrumors 65816
Apr 24, 2009
1,409
1,079
10.0.1.3
Next thing you know Walgreens is going to have their own exclusive shows and streaming app.

Why can’t there be content providers and content makers? Why does everyone have to be both? And why does everything have to be exclusive? Getting really annoyed with all this friggin’ exclusivity.
 

Kaibelf

Suspended
Apr 29, 2009
2,445
7,442
Silicon Valley, CA
Next thing you know Walgreens is going to have their own exclusive shows and streaming app.

Why can’t there be content providers and content makers? Why does everyone have to be both? And why does everything have to be exclusive? Getting really annoyed with all this friggin’ exclusivity.

Because Comcast was allowed to buy NBC Universal and thanks to the new FCC stance the door is wide open for these exclusivity paths and abuses. When people with extreme greed can do something they usually do, and everyone else has to do this to compete.
 
  • Like
Reactions: ILikeAllOS

M2M

macrumors 6502
Jan 12, 2009
348
488
Why can’t there be content providers and content makers? Why does everyone have to be both? And why does everything have to be exclusive? Getting really annoyed with all this friggin’ exclusivity.

This will just boost piracy. Funny how the music industry now partially understands how to handle consumer. Funny how big internet companies think this exclusive stuff will just drive people to piracy. I don't think people want and can afford to pay for Disney, Apple, Facebook, Marvel, .... exclusive channels.
 

GrumpyMom

macrumors G4
Sep 11, 2014
11,147
17,308
So, basically they ripped off YouTube, 12 years later. But it's okay because they are Facebook.
This whole news item did confuse me because it sounds like YouTube, but through the Facebook app. So redundant. I thought I must be completely misreading the whole thing, but apparently you're interpreting it similarly.
 
  • Like
Reactions: Cameroncafe10a

itsmilo

Suspended
Sep 15, 2016
3,985
8,728
Berlin, Germany
Why is every internet company jumping on the same thing. This video content clips crap is the discovery feature all over again. Or maybe i am just getting old and dont get it like YouTubers lol
 

bob122989

macrumors member
Sep 26, 2007
47
142
This whole news item did confuse me because it sounds like YouTube, but through the Facebook app. So redundant. I thought I must be completely misreading the whole thing, but apparently you're interpreting it similarly.
I read it over several times and still drew that conclusion. Maybe not quite everyday user uploads, but what's to stop Small ACME Productions from uploading useless "episodes" of a show and flooding Facebook with more garbage? Last I checked Facebook wasn't doing very much editing to ensure quality on their main products, why would they change now?
 

Zirel

Suspended
Jul 24, 2015
2,196
3,008
They did what was expected.

Just look at the views, most viewed videos on YouTube are music and crappy social vídeos of 20-something’s targeting 13 year olds.

Facebook wants to target that audience badly.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.