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Apr 12, 2001
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Facebook CEO Mark Zuckerberg today introduced a new home screen experience for Android devices. The company is trying to flip the user experience on phones so users will navigate their phone "through people, not apps".

During the question-and-answer session after the event, Zuckerberg said bringing Home to iOS would not be as easy as with Android and would have to happen via the company's existing partnership with Apple. Because Android is 'open', Facebook isn't required to work with Google on the project.

Instead of seeing an app icon or name, Facebook has designed all interactions to focus on individual people rather than keeping emails and text messages from the same friends separate.

facebookhome.jpg
Facebook claims users turn on their phone 100 times per day, and, among other things, is redoing the lock screen on the Android phone to give users a slideshow of photos and updates from their Facebook News Feeds.

'Home' includes another new feature called 'chat heads', allowing users to keep their ongoing SMS and Facebook messages on top of every app on the phone for easy access. The company is putting a huge amount of emphasis on 'content' and 'people' rather than 'apps', and, as a result, Facebook has put itself in the middle of everything the user does on their phone.

chathead.jpg
Engadget is reporting Facebook Home will be available on select Android devices (HTC One X, HTC One X+, Samsung Galaxy S III and Samsung Galaxy Note II) on April 12th. Interested users can view the livestream at Facebooklive.com. Facebook expects Home to arrive on Android tablets within several months.

Additionally, Facebook is offering a program for carriers and device makers to bundle Facebook Home into devices from the factory. HTC and AT&T are the first companies to sign on, with the 'HTC First' coming out April 12 for $100.

Article Link: Facebook Introduces New 'Home' Screen for Android Devices, Arrives April 12th
 
I'm watching the livestream and it looks pretty nice! Great job, Facebook! They haven't announced a phone yet. They are just discussing Home now. Sucks that I don't have FB though.
 
So when everyone changes their profile photo to whatever the "cause" of the week is it will get real confusing.
 
Not interested in Facebook being in the middle of all my mobile online experiences.

Seems silly to have Facebook phone, I don't even like the facebook app...
 
Seems a lot of the friends/information centric thinking behind this is not so different from the Live Tile/social centric Windows Phone.

If you think of your phone principally as a portal to Facebook then this is for you. Otherwise it's a UI layer you have to muscle your way past to do whatever non-FB thing it was you were planning on doing.
 
I'm watching the livestream and it looks pretty nice! Great job, Facebook! They haven't announced a phone yet. They are just discussing Home now. Sucks that I don't have FB though.

You know Facebook is free?
 
A clever means of combining email, sms, contacts and phonecalls into the one 'Facebook' app.
That said I wouldn't touch it with a ten foot pole and it looks half-baked. The only way I can see this taking off is if Facebook subsidise phones with their custom home screen.
 
If this was a Twitter phone, I'd get one. I prefer Twitter over Facebook because you know whatever **** you're reading, it'll be over in 140 characters.
 
I don't have/like/want Android, the UI looks hideous and I hate Facebook as much as the people I have on it so...
 
This is pointless unless you're nosy and sit 24/7 on Facebook, and want to see what everyone's doing at any given time.
 
I think this will be successful. I'm positive FB will push this launcher via their app and website - it won't be like you would have to actively search for this in the Play Store.
 
Based on my facebook feed, it'd be a phone that would display nothing but baby pictures, wedding/engagement shots, and unfunny eCards 24/7.
 
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