Really? The message body of my cell bill has details in it like my first name, username needed to log into the setup, last four digits of the account number, last four digits of the cell phone number, amount due, date due. The confirmation advice is similar, adding that I paid by bank draft and giving the last four of my checking account number.
Even the
subject lines of some emails from vendors identify stuff we've purchased, or give away info that's no one else's business. What, you never ordered anything from Amazon and got an email saying
"Your order of Very Special Chocolate and 7 other items has shipped"
Every bit of data counts when you're trying to construct a profile.
My utility bill heads-up email has this
full name
full account number
full address of where the service is delivered
amount due
payment due date
“view and pay bill by clicking here, verify balance click here, payment option click here”
I don't use autopay and do want the reminders so I put up with the too-much-info they spray into the net every month. I'd rather they really were
very generic reminders. "Your bill is ready for review and payment" would suffice as message body in its entirety for my purposes.