Facebook Says Apple's iOS 14 Anti-Tracking Features Will Cut 50% of its Audience Network Ad Revenue

[beastforum]

There is no excuse for any company selling your data or shopping habits. If a company wants to make an app then fine. Charge for it if you must. But stealing people’s data is not acceptable. This latest antitrust french thing is stupid. If Apple are forced to drop this notification then if I were then I would introduce a 99% cut of any ad revenue and then drop it into a gift card for the user. Then the user can earn the money instead of greedy billionaire companies. I love tech I really do but I’m not going to pretend that some times, I wish tech was like it was in the 80s. No internet. No phones. No tracking.

 

[deevey]

It's not all about targeting, it's as much about attribution.

If you were the developer of an ad supported app (or website) and people paid you because their ads appeared and people tapped/clicked them your income is reliant on being able to measure that people do indeed take action on the ads. Otherwise advertisers wouldn't pay you. If you can't measure it your income is gone. This is why Facebook is suggestion it's 'audience network' product is dead (basically ad placements in apps/websites)

The IDFA - in particular for advertising in apps, allowed advertisers and app owners to be able to measure what happened and agree payment. Or if your trying to grow an app, and run ads to encourage people to install it - you'll have one arm tied behind your back trying to work out which ad networks are actually resulting in people installing your app.

The net result of this could actually perversely create the opposite outcome Apple are trying to achieve. Guidance from Facebook has been for app developers to install the Facebook SDK into their apps to help it measure ad conversion (even if you have no other use for the Facebook SDK. Google have done the same - install their 'firebase' analytics platform in your Google and iOS ads to help measure conversions and ad performance.

This means facebook and google will get data from every tap you make in these apps, rather than just knowing you installed it.

You'd still be able to measure the performance of an advert. Tapping on the ad would surely bring you to an advertisers platform from which THEY can track your data.

But, no advertisers would not be able to use your personal information to target you the same way as they do currently.

I'm playing a very VERY small violin right now.

 

[Jim_MAY]

Tears of Joy!

Rest in peace Fakebook.

 

[Wanted797]

There is no excuse for any company selling your data or shopping habits. If a company wants to make an app then fine. Charge for it if you must. But stealing people’s data is not acceptable. This latest antitrust french thing is stupid. If Apple are forced to drop this notification then if I were then I would introduce a 99% cut of any ad revenue and then drop it into a gift card for the user. Then the user can earn the money instead of greedy billionaire companies. I love tech I really do but I’m not going to pretend that some times, I wish tech was like it was in the 80s. No internet. No phones. No tracking.

I don’t see why Apple has to cater to facebooks poor business model.

If Facebook want to gamble on a setting that can be revoked so easily that’s their dumb idea of putting to many eggs in one basket.

 

[frownface]

Good riddance. I can accept ads, but tracking is unacceptable.