Facebook Signs Deals With ESL and MLB in Ongoing Streaming Video Push

Discussion in 'iOS Blog Discussion' started by MacRumors, May 19, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    After its first sports-related streams went live early last year, focusing on soccer and hockey, Facebook this week has made inroads into two new categories that will bring fans of eSports and baseball both live and on-demand content (via The Wall Street Journal).

    Facebook already had deals with five eSports teams who published live and on-demand videos to the platform, but this week the company made a bigger deal with ESL, originally known as the Electronic Sports League, an organizer of eSports competitions. For those unfamiliar, eSports coverage follows players throughout a variety of competitive-focused video games, most popularly including titles like StarCraft II, Counter-Strike, League of Legends, and Overwatch, among others.

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    In a blog post announcing the deal, ESL confirmed that fans will be able to watch all IEM and ESL One events in up to six different languages, and a few national championship and online leagues, on ESL Facebook pages. The partnership is also bringing an exclusive new weekly show to Facebook that will allow viewers to comment and interact with the video stream while "highlighting up and coming players."

    In total there will be 30 hours of weekly ESEA Rank S streams, a weekly half hour show hosted by Mark "Boq" Wilson, and more coming down the line. The broadcasts will start in June with the Counter-Strike-focused Rank S matches, and eventually grow to include videos of player interviews, competition commentary, and more all streamed on Facebook.

    Currently, the most popular destinations for ESL-backed matches are Twitch and YouTube. Notably, the deal with Facebook is said to not interfere with ESL posting and streaming on other platforms simultaneously. Still, Facebook is said to be looking to build an "ecosystem" of game streams that convince gamers to tune into the social network over its live streaming rivals.
    In addition, Facebook and Major League Baseball have announced a deal of their own that will bring 20 live-streamed Friday night MLB games to Facebook during the 2017 season, located on MLB's Facebook page. The games will be free for any United States-based Facebook user, and the first game will broadcast tonight, May 19, with the Colorado Rockies and Cincinnati Reds facing off.

    Facebook has long been pushing into video content, from setting the groundwork by testing autoplay videos with sound in its mobile app, to most recently gearing up to debut original TV shows directly within the social network. Over time, Facebook's move to more "premium" video content is said to gradually gain precedence over live and recorded video from users.
    Streaming and on-demand video is becoming an area of interest for other social networks besides Facebook, with Snapchat recently being rumored to launch a collection of 3-5 minute TV shows within its mobile app. Twitter has been the home of sports, news, and entertainment video streams for a while now, and most recently revealed plans to launch a full, always-on network of news shows in partnership with Bloomberg.

    Article Link: Facebook Signs Deals With ESL and MLB in Ongoing Streaming Video Push
     
  2. macduke macrumors 604

    macduke

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    This is great that FaceBook is helping out people who have English as a Second Language. The MLB partnership makes a lot of sense as many players are also ESL. /s
     
  3. Col4bin macrumors 68000

    Col4bin

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    While I'm all for the MLB, we need better options for streaming NFL games. It's tightly controlled now and one reason why I haven't yet cut the cord with cable.
     
  4. ArtOfWarfare macrumors 604

    ArtOfWarfare

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  5. dwaltwhit macrumors 6502

    dwaltwhit

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    As long as it doesn't cause my mlb.tv subscription to start blacking out games, I don't care.
     
  6. Glassed Silver macrumors 68020

    Glassed Silver

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    Same, can't be bothered to use FB for game streams.

    I don't even like YouTube Gaming.

    If I can't use Kappa, BTTV and my sub emotes in a game stream's chat you lost me. LUL

    Glassed Silver:win
     
  7. larrylaffer macrumors 6502

    larrylaffer

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    All I can say is, go Reds. Someone has to knock the Rox out of first place.
     

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