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Following in the footsteps of Apple and Spotify, Facebook will launch its own podcast platform offering next week, based on emails seen by The Verge.

Podcasts_Listening-facebook.jpg

According to the messages, which were sent to podcast page owners, Facebook will roll out the podcast service on June 22, and content creators will be able to link their show's RSS feed to Facebook, which will generate News Feed posts for all subsequent episodes.

"Facebook will be the place where people can enjoy, discuss, and share the podcasts they love with each other," said the company in the emails.

Podcast episodes will appear in a forthcoming "Podcasts" tab, which was teased by the company in April. Facebook will also offer podcast creators an optional feature that lets listeners create clips of shows of up to one minute in length for sharing.

Facebook isn't asking for a cut of any revenue that podcasters generate, but the terms of service state that Facebook reserves the right to make "derivative works" with content distributed on its platform.

The move follows growing interest in podcasts as another potential market of original content, with Apple recently launching its own paid subscriptions service in the Podcasts app. Apple takes 30% of all subscription revenue that creators generate in their first year on the platform, and after that, Apple takes a 15% cut.

Spotify has invested heavily in deals to exclusively distribute podcast shows in recent years, and offers a similar podcast subscription feature to Apple, except the streaming service doesn't collect revenue on any of the content it hosts.

Article Link: Facebook to Launch Podcast Publishing Platform Next Week
 

darkcompass

macrumors regular
Aug 22, 2018
190
262
They're trying to drag more content in to they can put ads in front and behind it. I've seen that before with podshow and mevio. Most podcasters I know already have tools to post their shows/episodes into facebook anyway.
 
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Steve121178

macrumors 603
Apr 13, 2010
5,575
5,052
Bedfordshire, UK
Podcasts were good while they lasted. Soon we will need 5 or 6 apps in order to listen to everything we were able to listen to in one app only a year ago.

I only use Apple Podcasts. If I can't listen through the Podcasts app they I won't bother with anything else. I suppose it won't be long until podcasts I listen too put up paywalls as well, thanks to podcast subscriptions.
 
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Devin Breeding

macrumors regular
May 2, 2020
167
130
Conway SC
People use Facebook for the same reason Youtube is the top video streaming app. It is the space where most users are. End of story. Any new ventures are dead in the water due to lack of trust in the name.
 
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Razorpit

macrumors 6502
Feb 2, 2021
306
490
I wonder who they will buy. Facebook has shown that they are willing to censor non-extreme speech on their platform, so I wonder what kind of principled podcaster would sign with them.
People that only talk about extremely “safe” topics or virtue signal like no other. :rolleyes:
 
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kc9hzn

macrumors 6502
Jun 18, 2020
341
274
I don’t really think Facebook realizes their branding issue. The problem is, when you hear Facebook, do you really think “video calling” (see Portal), VR Gaming (see Oculus, though they’ve wisely retained the Oculus branding), YouTube-like video content, or podcasting? No, not really, you tend to think more along the lines of social media and staying in contact with friends and family (but not friends so close that you call them up and talk to them). That’s why Messenger worked so well as a brand extension. It’s also why Instagram and WhatsApp worked well as acquisitions (but Facebook retained both of those brands as separate brands, which also helped). Spotify makes some sense for podcasts, at least if you’re already using it as your music platform and don’t have a podcast platform you use.

I don’t really see myself, say, opening Facebook, seeing the latest podcast episode in my newsfeed, then going “oh, let’s listen” (especially if you can’t do other things in the Facebook app when a podcast is playing without leaving the podcast episode). Most of the podcast episodes I listen to usually are at least a half hour, and most Facebook content typically takes less than 3 minutes to consume, so I’d imagine interest in longer-form video drops off after the 3 minute mark on Facebook Watch, and the same would likely happen with podcasts. Plus, with the algorithmic shaping Facebook does on the newsfeed, I feel like you’d probably easily miss some of your latest podcast episodes. It’s just not a brand extension that works all that well. Increasingly, Facebook is turning into Google (in the “let’s throw stuff at the wall and see if it sticks” department, they were already there in the privacy department).
 

kc9hzn

macrumors 6502
Jun 18, 2020
341
274
Why would there be any reason for people to use this over Apple Podcasts or literally anything else
There really isn’t one, and it looks like Facebook is just trying its hand at everything just to stay relevant. Among teen users, the drivers of future social media growth, Facebook is “that social media app my parents and grandparents use”.
 

zhugzug

macrumors member
Sep 18, 2013
47
24
Gee, thanks Facebook, lets do this first before you ****ing turn on Darkmode on the IPAD app. ****in losers.
 

4487549

Cancelled
Jun 8, 2017
551
611
So, if Facebook decide to charge, does that mean Apple will charge Facebook 30% of that fee?
 
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