Facebook Working on 'Clear History' Tool for Ads and Analytics

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Apr 12, 2001
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Ahead of Facebook's F8 Developer Conference, Facebook CEO Mark Zuckerberg announced that Facebook is building a new "Clear History" privacy control option to erase some of the data Facebook has collected.

Zuckerberg likens the new Clear History tool to the ability to clear cookies and cache on a web browser. Zuckerberg says it "will be a simple control" that will clear browsing history on Facebook, erasing what you've clicked on, the websites you've visited, the ads you've interacted with, and more.

Facebook's first focus will be on the information that Facebook gets from websites and apps that use Facebook's ads and analytics tools. When the Clear History update debuts, users will be able to see and erase this information.
Once we roll out this update, you'll be able to see information about the apps and websites you've interacted with, and you'll be able to clear this information from your account. You'll even be able to turn off having this information stored with your account.
Zuckerberg warns that after clearing your content "your Facebook won't be as good" until it relearns your preferences, but he says Facebook believes this is an "example of the kind of control we think you should have."

Zuckerberg says the company is working to make sure the controls are clear, and that more info will come soon. Additional details on new privacy control options may be shared at today's F8 conference, which begins soon.

Article Link: Facebook Working on 'Clear History' Tool for Ads and Analytics
 

PierJes

macrumors newbie
Mar 21, 2016
16
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Quebec, QC. Canada



Ahead of Facebook's F8 Developer Conference, Facebook CEO Mark Zuckerberg announced that Facebook is building a new "Clear History" privacy control option to erase some of the data Facebook has collected.

Zuckerberg likens the new Clear History tool to the ability to clear cookies and cache on a web browser. Zuckerberg says it "will be a simple control" that will clear browsing history on Facebook, erasing what you've clicked on, the websites you've visited, the ads you've interacted with, and more.

Facebook's first focus will be on the information that Facebook gets from websites and apps that use Facebook's ads and analytics tools. When the Clear History update debuts, users will be able to see and erase this information.Zuckerberg warns that after clearing your content "your Facebook won't be as good" until it relearns your preferences, but he says Facebook believes this is an "example of the kind of control we think you should have."

Zuckerberg says the company is working to make sure the controls are clear, and that more info will come soon. Additional details on new privacy control options may be shared at today's F8 conference, which begins soon.

Article Link: Facebook Working on 'Clear History' Tool for Ads and Analytics
[doublepost=1525195132][/doublepost]I have no faith whatsoever in what Facebook say about privacy and advertising. They don't respect any privacy settings or préférences regarding the ads.
I get bombed with any ads they wish to send, even the most fishy of them.
 
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centauratlas

macrumors 65816
Jan 29, 2003
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It should say: “Clear history” of data over which Facebook still has control.

If Facebook has already shared it with other people or others have discovered it, you are out of luck.
 
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shamino

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Jan 7, 2004
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Zuckerberg ... says Facebook believes this is an "example of the kind of control we think you should have."
Funny how they didn't think you needed this control until after a massive scandal caused them to lose tons of customers and after European law forced them to implement something.

But I guess it wouldn't be good for business to say "you're all a bunch of dumb meat-bags and we couldn't care less about your privacy, but if we don't do this, we're going to be sued into the ground, since we seem unable to pay off enough governments to look the other way."

(Maybe this is too sarcastic? But probably not by much.)
 
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Anonymous Freak

macrumors 603
Dec 12, 2002
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Cascadia
Title should read: Facebook Scrambling on.....

(as Zuck watches in horror as account cancellations hit an all time high)
They also announced that they're still adding tens of millions of accounts per day. Yes, they're having record high cancellations, but they're still growing. That's all they care about.