Because that's what we need to do in a disaster - flood the Internets.
OK, seriously... a push notification is a small bit of data. There are pros and cons.
We do need to think about replacing the functionality of SMS, which is going away. SMS is great in disasters because it uses a TINY bit of bandwidth, gets preferred slots, and persists until it gets the message through. It has consistently proven itself when voice calls will not go through. But carriers are all going to messaging over IP, which requires a lot more infrastructure to be working correctly, and I dunno about prioritization.
My concern is that this brings people to media-rich bandwidth-hungry Facebook during a disaster, where people will chat-up their experiences and start posting videos. Exactly the wrong place to be.
In an earthquake I:
- turn on CNN on the TV, which (MAY not, but might...) make any demands on communication infrastructure (but that is debatable with modern cable systems... over-the-air local TV or radio is better, assuming stations are broadcasting - who has radio in their home today though?) or,
- Google "earthquake" (I used to go to the USGS site. Google earthquake will give you quicker information and make fewer infrastructure demands.) Google has recently added specific handling of emergencies, and during an earthquake Google "earthquake" will give you a summary of current information and links to current information. One would presume they handle tornados, hurricanes, etc. similarly.
Either one will give you quick information. Then:
- SMS friends and family. While we still have SMS, that is.
We all have to realize that by using the Internet in an emergency, we might be adding to the problem. So, lets be careful how we use it. Cellular carriers will "help" us to use THEIR bandwidth efficiently, and will shut off data services in an emergency. (It has happened here in San Diego - don't recall if it was due to earthquake, fire, or power outage - but ATT shut down data services in the affected area, and it was the right thing to do in order to let calls and SMS go through.)
We need to make sure in replacing legacy services like SMS that the replacement technology is at least as reliable, and provides for prioritization of emergency traffic. Exactly how you identify "emergency traffic" is an interesting topic, but, certainly, there should be some plan in place by carriers to at least block YouTube, NetFlix, etc. and free up bandwidth, because now we have messaging services that depend on IP.