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Last month,
The New York Times reported that Facebook has been working on a
major overhaul of its iOS app, seeking to improve performance by transitioning from the current HTML5-based app to a native Objective-C one. At the time, Facebook was said to be releasing the app the following month.
Image
Facebook's current iPhone app
Bloomberg now follows up with a
more extensive report looking at Facebook's mobile efforts, which reportedly include work with HTC on a Facebook smartphone targeted for mid-2013. That effort has been previously disclosed, with the company reportedly having
hired former Apple engineers to drive the project.
Today's report indicates that this team of former Apple engineers has actually been focused primarily on the iOS app rebuild, although the company's timeline appears to be a bit longer than suggested last month.Facebook's team of former Apple employees includes Mike Matas and Kimon Tsinteris, two iOS interface designers who left the company to start digital publishing company Push Pop Press, which Facebook acquired last year.Facebook founder Mark Zuckerberg has acknowledged that transitioning to mobile devices is among the most difficult tasks for the company, given the differences in user experiences between mobile and desktop. While the company has embraced mobile with apps for iOS and Android, it is still seeking ways to improve the user experience on those devices and bring new features to those platforms.
Article Link:
Facebook's Team of Former Apple Engineers Focused on Improving iOS App