One again it is painfully clear that Apple has failed in it's efforts to distribute a new product on time as promised. My son and two friends saved their birthday money to purchase the Apple iPod touch. We started calling stores on the 21st and were told it would be available on the 28th. Apple also touted the availability on the 28th in it's advertisments for the product. We called the local Apple store on the 27th to make sure the product would be available. They informed us that they had actually had the product for a week and that they were sold out with no idea when anymore would come in. They thought they may get a shipment in the morning but it was first come, first serve and you could not prepay. I showed up the minute it opened and was first in line. I was told they did not get any in and that they would give me a call around noon as they hoped to get some in by then. However, the sales rep said they did have the 16GB in if I would like to purchase that one!! I went home and telephoned ALL stores in California listed on their website and NONE of the stores had any of the 8's available. I believe by the definition below Apple is committing false advertising by enticing you into their stores only to find out the item advertised is not available and then they proceed to entice you into buying the more expensive version. Does the limited availability generate more excitement or is Apple that inept in estimating sales? It appears as though it is simply generating excitement for a product that is not available and then upselling you a more expensive item. Thoughts??