I've been on here for quite some time now and have noticed a very real mindset taking place unfortunately. My business partner wrote this small blog post a while back and I wanted to share it and get some thoughts on it: Throughout history, people have debated amongst one another about what is best in all kinds of things. Republican vs. Democrat, AC vs. DC or Mac vs. PC. Some car enthusiasts will say that BMW is the best luxury car, while others say Audi, Mercedes or Bentley. To those who have no preference, it all seems meaningless. For many, the debate has reached a point of annoyance leaving them asking, Why cant both win. Why cant a PC be right for one person and Mac right for another. Blogs and comment sections are filled with cries of hatred/love for various companies and products hailing them as terrible for one reason or another. What many fail to see is the real drive behind this discourse. In the world of technology, it breaks down to such a harsh, black and white view of which company reigns supreme, that one cant help but make the comparison to sports. A Green Bay Packers fan would never say, Well if you dont like Green Bay, but you love the Vikings, thats fine by me.NEVER! There is such hate and animosity between these rivals that its all or nothing. For geeks, technology companies are our sports teams. Apple is Green Bay and Tim Cook our Aaron Rodgers. This is the guy we look to lead us to victory. Like sports, the only way to achieve victory is to beat all the other teams. Even if youre weak in one area, you can prevail in another that makes you the best. For some, Android is the only company to even look at. Its open source, customizable and costs are generally lower (or even free). For others, Apple is the one and only because its secure, innovative and streamlined. When fans of either company come into contact with one another, riots break out in the streets. Brilliant debates rage on with prolific concepts such as, Apple sucks! and Android is a piece of Well, you get the idea. As nerds and geeks alike, shouldnt we be held to a higher standard than that of our shirtless, body-painted, chili-cheese fry stuffing sports counterparts? Shouldnt the requirements for disliking another company in the technology world require more thought than, Were number one! You suck! It seems like a standard must begin to emerge that, to truly dislike something, you have to know it. Many Mac users werent born into the Cult of Mac as it were, but migrated over after Windows lost its luster. When software or hardware requirements forced them to use a different product that they learned to love and trust. For others, Windows became the computer of choice because cost or familiarity drove their purchase decisions. Very few offices look at buying 500 company computers and say, Yeah, Mac is worth the extra money because of it looks so sleek. No, the PC is the cheapest and runs spreadsheets, therefore it wins. As a company filled with mac users, we didnt wake up one day thinking we HAD to be mac people, it was the frustrations of having used a PC that drove us to mac. The beauty of never having to buy and update Norton anti-virus software, deal with that annoying paperclip character ever again and the endless pop-ups constantly giving us useless information became cause enough to find a better way. We love different technology companies for more than just a jersey, a state of origin or a specific member of the team, but our loyalty does make us forgiving sometimes. It does make us see the bad in another company quicker than its loyalists. (If Apple made a foam #1 finger, it would probably sell very well.) So for those baffled by the arguments, the fights between us geeks, remember that you probably feel the same way we do every Sunday, Monday and Thursday. And geeks, remember, youre supposed to be smarter. Youre not just talking about a game, youre talking about technology that changes the world. Changes the landscape of communication and social change. The game and the teams that you care so much about have a greater impact on the world than almost any other source. So if the subject matter is better, we have to be as well. That should guide our views of technology and our views of other companies. Raise the bar on your opinions and your banter. Lets be fans that our favorite companies would be proud to have. Lets think differently.