Yet how many of the naysayers here will pay five or six dollars for a latte at Starbucks?
I have been thinking about this corollary for a while now (especially when it appears that more and more people are using it), and I think it all comes down to perceived value.
People are willing to pay $5 for a cup of coffee that they will just pee out an hour later because the value they get out of that coffee (a caffeine boost that perks them up and lets them start the day right) is worth the money they put out. To put it another way, coffee is hired to do a job for which people gladly pay good money for. It also helps that I can taste, feel and smell coffee, and it just gives me pleasure overall. It's something tangible.
Conversely, water and oxygen are free, even though they are essential to life. And my guess is that software is often seen as being closer to a utility than a luxury.
How many people get pleasure out of using slack or a calendar app or some other subscription-based software? I think it comes down to software just not being valued as much as hardware, people not perceiving the job it does as being worth the money, and the value just not being communicated well enough.
Nonetheless, I think the value of software continues to be an interesting conversation worth having.