We already have that. What is your point? I still feel like Net Neutrality was fixing something not really broken. It was always "this could happen" or "that might happen."
I really think that is just part of the problem and it is broken since we (USA) pay a high cost for internet access compared to the rest of the work.
The other problem is that companies can pay the ISPs fees to stream content at a higher rate, forcing others to also pay that fee in order to compete.
If you are a smaller company you could literally be pushed out of the market with a seemingly inferior product because of slower load times.