...an interesting and civil conversation. Not typical when discussing this new software, on most boards

Mentioned earlier, it's like 2001/2/3 all over again!!! Right after Apple grabbed it from Macromedia...Avid systems were a trillion dollars and about as proprietary as possible, Adobe Premier wasn't a "real" option for the "Real Pro", and boy did the industry Freak The * Out when FCP popped!
Remember spokesman Roger Avary...after editing "Rules of Attraction" and releasing it on the Big Screen? 2001, that dude walked from coast to coast, stopped by every production house pitching FCP...so many folks balked, and continued to spend mega bucks on Avid...while some actually listened! Apple didn't want it in the beginning...it was a defensive move and a hot potato NOBODY wanted to buy. Initially, it was a program on both platforms...Apple took it over, put a team together and continued development. To date...some phenomenal flicks have been cut on FCP...including several that have either been nominated for OR received THEE Academy award for best editing...including; "No Country for Old Men", "Cold Mountain" (2003...in the beginning!!!)...and Kirk Baxter & Angus Wall were nominated for "Curious Case of Benjamin Button" and WON last year's Academy Award for the monster flick of the year "The Social Network". That SAME program they used is STILL available...you can still buy it, and update it to the same "Level" the Academy Award winners have...
FCPx will continue to evolve. Initially, FCP wasn't an entire suite...it was an editor. Along the way, every couple years over the past decade...Apple has integrated Motion, DVDSP, Color, LiveType, et al in to the suite...programs that were over $20k and required proprietary gear to use (Color) *Before* Apple allowed it's integration in to their $1500 suite...then $999 suite...now, down to $299. IMHO, that's just it...no self proclaimed "Professional" would dream that an editing package required to cut an Academy Award winner would be so cheap! So available...so ubiquitous!!! Again...there are obviously some real pros in this conversation...ALL of which seem to understand the fact that it IS a .0 release. While they can have all the code-writers in the world and Randy along for the ride...they (Apple and FCP engineering staff) are NOT professional movie editors. They must leave that to the Baxter/Wall teams in Hollywood.
It WILL evolve. It's a complete re-write, from Ground---Up. Apple wouldn't have spent the time, money and resources to do this work...if it was still a "Hobby" ala Apple TV. It's an obvious and bonafide editing platform. (FCP 7); flicks like "The Ring", "Napolean Dynamite", "300"...."The Corpse Bride" was edited on FCP way back in 2005!!!!....X-Men *Wolverine, True Grit...and dozens more...and that tool should still be in your tool box!!! (if you are a professional editor)...FCPx is just another, new...shiny, yet still to be refined tool.
Lethal...you've been around, and it seems you're knowledgable on the platform. Why aren't you a believer? I guess I'm confused why more guys and gals that've been around the business for a while are NOT willing to believe in the system (as you've seen the changes of the years). FCP has hardly stood still...since Apple has taken it over, as I've said earlier..we've gotten treats every couple of years...the last iteration of FCP (7) lost the Big Box and all of the cool literature...that bummed me out, but I've got 4 boxes, since FCP 4

...and I've never read any of the books cover to cover. Maybe Apple knew??? Not sure. It was also, kind of like Snow Leopard...more of a "maintenance" upgrade. Not a lot of new doodads etc. Not a lot more they could do when relying on the QT foundation. Something had to happen. It's taken a LOT of time...and I just can't imagine why a company as smart, rich, and evolutionary as Apple would just sit back on their laurels and watch Adobe and Avid take BACK over the market share they've gained.
I think...along with the prosumer and consumer markets, all of these experimental pros working the editorial side of *FilmMaking (can we still call it that?), should be willing to add it to their tool kit. Truly, if you ARE a pro, $299 is an hour or...maybe 90 minutes of work. It's worth the gamble, and a really, REALLY easy way to cut the new form of Solid State delivered footage we are all receiving these days. Kinda fun too!
Maybe I'm still naive after 20 years...but I've seen so many changes in media since the 80's...whether it be radio, TV, film, print...my gosh...we ALL have (those of us 35+!!!) Why is it sooooo hard to believe this ISN'T the way editing is headed? I'm all for an easier, slicker, more efficient way to do my job. And I love learning new programs...to me, the older systems, as we become more and more efficient...can also breed complacency. Obviously, that's not the case with these Academy Award winners...and those tools are still out there...if you're just starting out as an editor, it's hard to argue why one would even want to DEAL with tape!!! Sheesh, I was glad to get rid of that option 5 years ago. While I still shoot some "C" roll footage with small DV/HDV cams we have...I'm in zero a hurry to get back to those days of dealing with tape. I'm really excited for it to go away...again, not film. Tape. But I'm not shooting a Hollywood blockbuster (yet

), and it seems EVERY client I have also want "Web Ready" content as well as their physical copy on DVD...or an upload to Dropbox.
Again...it just seems like the same conversations...albeit, a few less participants as we many of us were still dialing up...from 2001/2...as history repeats itself.
Jer