Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Long story short, because it's the end of the day, the expectations and production pipelines and process aren't going to change very much for premium content whether or not you get it via Netflix, Hulu, b'cast or Blu-Ray / DVD. And now that more and more HDTVs are receiving streaming content 'web delivery' viewing is no longer limited to a relatively tiny window on a computer monitor. People watching things on big screens expect it to look good.
While you are right, I foresee a major shift in the production of premium material. Look at all the teeny Vlogs on Youtube. They make it lowly but slowly into the mainstream, premium content area in form of "reality" shows. They production value is oftentimes negligible. Look at all the independent film makers who get better by the day, some indie films are meanwhile better than whatever Hollywood comes up with, many of them produced in Vegas.
Somewhen, the production of premium content will be too expensive, so the shift goes to what is nowadays non-premium. The industry WILL find a way to make out of it.

Talking about broadcast: I'm still working on DV Storm at our local TV station, as simple to use as FCP X, and all you need for the production of news cast, talks shows, even soaps. I don't think the visual quality is very much depending on the software used (well, I'd like to have b-spline from Color for secondaries....)
 
The free trial version is excellent and was much needed.

I'm curious how the inclusion of XML export capability will be greeted (it also means that old FCP 7 projects can be imported into FCP X).
 
Last edited:
The CNET article's assumption that you can export an XML from FCP 7, import it into CatDV, export an XML from CatDV and then import it into FCP 10 as a workaround to get old FCP project files into FCP 10 is just a guess. CatDV doesn't even work w/FCP 10 at this point let alone having the ability to act as a 'translator' for FCP 7 & FCP 10.


Lethal
 
As far as Apple's motives, I dont care if the stopped supporting the Pro world. There are many vendors that will pick up the pieces. Its just the way things are in this business.

While true at a very shallow level, even non-Apple users benefit from Apple contuining to "support the Pro world." Just look at the price drops that Avid and Adobe are offering. While part of their motives are to steal market share from Apple by marketing to disgruntled FCP users, another reason for their price cuts is downward pressure put onto them by Apple undercutting, by several hundred dollars, their own price-points. Competition is good for all of us. If Apple didn't release FCP X and just walked away entirely, while those disgruntled users would still be there, there'd be less pressure to drop prices since those same users would now have NO alternative but to switch.

Additionally, Avid and Adobe et al. have more motivation to continue innovating.
 
Last edited:
A quote from the IBC report about Sony's SRMaster:
This will certainly turbocharge FCPX ahead of its competitors as it is true 64bit and Thunderbolt connectivity will mean reading the large files won't be a problem. Now we know that FCPX can export to Resolve this opens up a very inexpensive 4K post production and grading solution.

Is it getting professional or what? ;)
 
While you are right, I foresee a major shift in the production of premium material. Look at all the teeny Vlogs on Youtube. They make it lowly but slowly into the mainstream, premium content area in form of "reality" shows. They production value is oftentimes negligible. Look at all the independent film makers who get better by the day, some indie films are meanwhile better than whatever Hollywood comes up with, many of them produced in Vegas.
I certainly agree that video content is expanding, but I don't see people ditching TV shows or films for iJustine anymore than twitter or blogging is going to kill the novel. I don't think it's a zero sum game and many web series, such as The Guild, are going to have workflow requirements that are more akin to making a TV show or film than not.

A quote from the IBC report about Sony's SRMaster:

Is it getting professional or what? ;)
Certainly good to see third party support, but then you read something like this and realize FCP 10 is still an app in search of an identity.

Larry Jordan
Retaining In and Out points for clips in the Event Browser is undergoing a debate in Apple. So is the ability to read source timecode for clips in the Timeline.
Why either of these things requires a debate is beyond me.


Lethal
 
Why either of these things requires a debate is beyond me.

At the moment, you can set an in and out point for a clip and then favourite it, then return later, click the favourite colour bar and restore the in-out selection. I like it, but I'm no pro. I guess the debate concerns whether that's intuitive/efficient enough for pro use.

Steve
 
At the moment, you can set an in and out point for a clip and then favourite it, then return later, click the favourite colour bar and restore the in-out selection. I like it, but I'm no pro. I guess the debate concerns whether that's intuitive/efficient enough for pro use.

Steve
I like this option since you can tag multiple times. Old way was a pain with a single clip. Drag in/out to Browser and watch the collection pile up:p
 
Having to make it a favorite just seems like a lot of work instead of the app just not erasing the In/Out mark. And I'm not even talking about making subclips or doing any 'permanent' organization but just quickly 'dog earing' a spot for temporary recall a few moments later. Lots of the creative process is 'messy' and transient and I feel like FCP X wants each action to be explicit and organized even if there is no call for it.

An analogy might be lets say you are doing research and have multiple PDFs open in Preview as you write your paper in Word (or whatever). Obviously you are going to doing a lot of switching between apps but when you switch from PDF A to PDF B and then back PDF B it is now on the first page as opposed to the page you were last reading. Sure, there could be a feature to save that page as a favorite so it can be recalled again when you switch back but that just seems like a Rube Goldberg approach when the app could just do nothing and the 'problem' would be solved.


Lethal
 
Lots of the creative process is 'messy' and transient and I feel like FCP X wants each action to be explicit and organized even if there is no call for it.
Might come from his Steveliness being a control freak.

I'm a bit ambivalent about that new system. All them tags and keywords help you a lot with organizing your stuff, and I actually use the I-O-F key combination a lot. It's better than the old way, only one play range per clip. I hated that.
Seems that the new workflow is now to place your stuff to the timeline on the fly - speed editing. Not my beer.
 
Lethal you put a lot of thought into this, maybe more than what I would :)
Either way, I love the new option and it is just an option.
Im not gonna lie, its dumb that I can lose my In/Out on a click of a mouse but thats just something Apple has to fix.
At the end of the day, FCPX and its shortcomings for me still works.
As far as your PDF analogy, dont get me started, I remember uber expensive apps on Irix that would drive me nuts with their horrible workflows :p
 
does anyone know if this has fixed the sharing bug that causes the sharing menu to be grayed out ?
 
does anyone know if this has fixed the sharing bug that causes the sharing menu to be grayed out ?
did you ever try to click on a click in your Storyline (or whatever the timeline is called now), then click on Share?
I remember dimly to have the share menu grayed out once. Clicking in the timeline solved the issue.
 
All them tags and keywords help you a lot with organizing your stuff, and I actually use the I-O-F key combination a lot.
The meta-data improvements in FCP 10 are certainly a welcome change. I just wish the total package was there for me.

Lethal you put a lot of thought into this, maybe more than what I would :)
It's not really that I put a lot of thought into it but I've been editing full time for a while so some things just jump out at me as, "Oh, man... that's irritating". If something is better I'll jump on it but if it's just different I'm probably not interested.


Lethal
 
More than most

Say what you want but you do have your opinions and most are based on facts. I don't know what your workflow is like but are you using FCPX yourself right now for your work, or just experimenting with it?

It's not really that I put a lot of thought into it but I've been editing full time for a while so some things just jump out at me as, "Oh, man... that's irritating"...Lethal
 
Just tinkering w/it here and there. When/if it gets to a point where it better fits my workflows I'll get more serious about it. Until then I'm dusting off my Avid skills as well as learning Premiere Pro.


Lethal
 
Just tinkering w/it here and there. When/if it gets to a point where it better fits my workflows I'll get more serious about it. Until then I'm dusting off my Avid skills as well as learning Premiere Pro.


Lethal
Never a mistake to be fluent in more than one language ;)
 
Just tinkering w/it here and there. When/if it gets to a point where it better fits my workflows I'll get more serious about it. Until then I'm dusting off my Avid skills as well as learning Premiere Pro.


Lethal
The bonus for todays editor is that you now have the big corps attention. Apple almost lost Adobe (years ago) when Premiere was close to useless and Avid...uggh Ive been using that for so long, the winds of change from FCPX makes it exciting and even with its shortcomings, I still find it more amazing ;)
I guess If I didnt have to learn FCPX for local college (I teach a night class), I would have not gone deep into it.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.