Featured Apps in Revamped iOS 11 App Store Can See 800% Download Boost

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 20, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Earning a featured spot in the revamped iOS App Store can increase app downloads by up to 800 percent, according to new data sourced from app analytics site Sensor Tower and shared by TechCrunch.

    The data, collected from September 2017 to the present, suggests an app that's highlighted using either the "App of the Day" or "Game of the Day" feature in the U.S. sees the greatest increase in downloads.


    Specifically, "Game of the Day" apps have seen a median download increase of 802 percent for the week following the feature, while "App of the Day" apps have seen a boost of 685 percent.

    Other features, such as a developer story or an app list can increase downloads by up to 240 percent. Stories resulted in a 222 percent boost in downloads, while app lists increased downloads by 240 percent. A theme feature had the lowest impact at a 164 percent increase in downloads.


    Sensor Tower has also outlined what kind of data Apple has chosen to highlight through the new App Store design. Many of the top publishers that have been featured are larger companies, like Electronic Arts, Warner Bros., Square Enix, Gameloft, Noodlecake Studios, and King, which is unsurprising as these companies have put out some of the most popular apps in the App Store.

    13 of the top 15 featured publishers had at least one million U.S. iPhone downloads since the launch of the new App Store.


    Apple has, however, also focused on highlighting indie apps. 29 percent of apps featured since the launch of the new App Store have been from publishers who had fewer than 10,000 downloads at the time.
    Apple introduced the redesigned App Store in iOS 11 to offer additional opportunities for exposure to app developers. The new App Store includes a "Today" section that's updated daily with app suggestions, featured spots, app lists, developer features, and more, and it splits apps and games into two distinct categories.

    Content featured in the new App Store is chosen and curated by Apple's App Store editorial team, which ensures high-quality recommendations that don't rely solely on popularity rankings.

    As noted by TechCrunch, Sensor Tower's data suggests that Apple's goal of increasing developer exposure through the new App Store design has largely been a successful venture.

    Article Link: Featured Apps in Revamped iOS 11 App Store Can See 800% Download Boost
  2. tod macrumors regular

    Oct 3, 2009
    For those who may not know, Apple now has a form that allows indie developers to submit their apps and games for consideration here.
  3. berrymetal macrumors regular


    Jul 25, 2017
    Great so in case one of my apps gets featured, it'll get around 800 downloads based on its current sales
  4. Cosmosent macrumors 6502

    Apr 20, 2016
    La Jolla, CA
    This illustrates two EXTREMELY important points:

    1.) that Apple continues to have a Complete Stranglehold on App Discovery !, &

    2.) that the iOS App Store is still catastrophically broken ... especially their Rankings algorithm !

    Users should be able to Discovery apps they are interested in "On Their Own," NOT via Apple's decisions !!!

    Users should have control options for filtering apps, based-upon their own criteria ... e.g., Rank apps ONLY via new Ratings within the past 1-2 weeks.

    It's NOT Rocket Science, but for whatever Reason, Apple refuses to fix the problems ! ... and they are very easily fixed.
  5. tod macrumors regular

    Oct 3, 2009
    Remember when the App Store had a New Releases section? Every newly released app had a chance to get a little bit of front page time, at least within the categories. I'm convinced that helped me jump start some of my apps back in 2010-2012.

    I wonder if a lot of this has to do with the App Store being used solely on small screens today. When I would browse the New Releases in iTunes, they could easily show 20 icons, maybe more. Today, even on the biggest iPhone, the smaller screen limits how much they can show. It would be hard enough to give every newly released app a chance to be seen in iTunes, but nearly impossible on a small screen.
  6. xalea macrumors regular


    Jan 12, 2017
    And how much does it cost to be a featured app of the day?
  7. Christoffee macrumors 6502


    Jul 26, 2012
    Put a link to your app in your signature.
  8. CrzyP macrumors 6502

    Mar 14, 2012
    After all these months, I'm still not a fan of the app store.
  9. flyinmac macrumors 68040


    Sep 2, 2006
    United States
    I don’t pay attention to the featured apps. Or anything that comes up on the opening page.

    If I’m in the App Store, it’s because I need something. I don’t just browse to see what’s there. I’m only there if I have a need for something, and then I’m straight into the search tool.

    In the early days when I was curious what there was (talking way early days in the first few years of iPhones)... I used to go browse by category and free within categories.

    But honestly, these days I find apps to be mostly unnecessary. Of course there are my daily use apps for email, internet, and messages. But beyond that, I find that most apps are recreational. And I don’t use my phone for games. And, I don’t care to spend money on things that I don’t need. So an app has to be absolutely necessary to accomplish a task that I need, before I’ll even start looking for it.
  10. TMRJIJ macrumors 68030


    Dec 12, 2011
    South Carolina, United States
    Advertise, dude. Tell us about it in a thread here.
  11. v0lume4 macrumors 68000


    Jul 28, 2012
    That's really impressive.

    Genuinely curious -- do most people download new apps these days? I rarely do. And if so, it'll be an app that I search for directly.

    I remember seeing a stat about a year ago that showed that most people (it was like 80% or something) use the same ~8 or so apps.
  12. TheCoolGuy macrumors newbie

    Jan 17, 2014
    App Store Search Algorithm is broken. . You can't find an app by its name. .
    Main problem is the way they rank..
    Take for example my app named "Custom Notch" which is paid.
    Initially it is the only app with that name. So if you search you would find that app easily.
    Then comes copycats who offer it for free with loads of ads and keyword optimisers who use that name in their keyword just to get discovered.
    1000s of people come searching for the app "Custom Notch" the app becomes popular by word of mouth.
    Most of them will see your app and skip and will download free copycat apps. Then they will delete it.
    But App Store algorithm will think since lot of people are not interested in the your app it will decrease the app ranking for your app and increase the ranking for the other apps.
    So your app will go down.
    Visibility will go down.
    Then downloads will go down.
    Rank will go down again.
    It is a vicious cycle.
    Copycats and crap apps will come app in the search. .
    Your app will be hidden deep among Millions of apps. .
  13. mashdots macrumors member


    Dec 10, 2015
    you are stressing me out.

    it's apple's store for their operating system's application ecosystem. of course they have control over it. they feature apps that will attract more consumers to their store to download and buy apps.

    there are other ways to find apps, like through search or categorization.
  14. itsmilo macrumors 68020


    Sep 15, 2016
    I am so shallow when it comes to Apps. If the app icon already doesn’t please me I don’t even look any further
  15. crsh1976 macrumors 6502a

    Jun 13, 2011
    Funny, I have been hating that store update ever since it went live, showcased apps presented in infomercial mode and finding anything that didn't make the cut is awfully convoluted. I guess I'm missing something.
  16. TheCoolGuy macrumors newbie

    Jan 17, 2014
    Reason is Search Ads. . Apple can make more money now.

  17. harriska2, Apr 20, 2018
    Last edited: Apr 20, 2018

    harriska2 macrumors 6502


    Mar 16, 2011
    This might be hard to believe but some of us have a bit of loyalty to folks that hang in these forums. I second adding your app to your signature.

    I never use the app store for suggestions. I do a google search and read up on apps that I need. Sometimes I’ll look for an article like “Top 5 notetaking apps” iOS. Then I’ll look up those a-ps and read reviews. For a while Apple thought it was smart to leave out sort features like date. So I’m reading through reviews that are 1 day old or 3 years old next to each other. A little shocking that their store was so horrible. They’ve added back the sort and it is a bit better now. Except they removed the filter for both iphone and ipad so I often have to search each item twice.
  18. Weaselboy Moderator


    Staff Member

    Jan 23, 2005
    Guidelines for Software Developers

    Check this link out. It explains how you can discuss your app here in the forums.
  19. Aussi3 macrumors 6502


    Jun 3, 2012
    Facesticks on the App store
    It’s more finding anything not featured is impossible if you don’t know the app by name lol
  20. ikir macrumors 65816


    Sep 26, 2007
    As always an army of whiners and brilliant minds who would run Apple much more better... lol.
    New App Store is pretty cool and about anyone I know is che king these articles, I found myself checking today page 2-3 times a week and most of time i’ve Downloaded an app based on an interesting article.
  21. Shirasaki macrumors 604


    May 16, 2015
    Once I have my own set of apps, I don’t use App Store that often, unless I want to find a new game.
  22. -BigMac- macrumors 65816


    Apr 15, 2011
    Melbourne, Australia
    So u have around 100 sales at the moment?
  23. lec0rsaire macrumors 65816

    Feb 23, 2017
    This is really obvious. Being on the top paid and free lists already does wonders but nothing like being the first thing you see when you open the App Store. The problem is having the resources or luck to make it there. I basically have all the apps I need and don’t look for new ones often but many of the newer ones I’ve downloaded are ones that have gotten this kind of exposure.
  24. h4lp m3 macrumors 6502

    Jun 29, 2011
    New Orleans

    I don’t believe it! How could free advertising from Apple boost your downloads? CONSPIRACY!

    (In other words, I don’t believe this is news)
  25. Misuteri macrumors member


    Jan 9, 2018
    I’ve seen the same estimate that the majority of people are only using 8 apps or so.

    I have dozens if not a hundred on my iPad. Even my paid ones I don’t use but felt the need to have like Procreate (Had to justify the pencil....) I have tons of games I bought in packs like Goat Simulator(s) and I never touch them. I bought game after game that had 4-5 stars, critically acclaimed etc, when they went on sale and I never play them.

    The programs I use most on my iPad are all TV related. I treat it like a portable TV without needing cable.

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