Getting featured is the ultimate goal of any developer because it instantly means lots of exposure and therefore sales. Unfortunately, it's generally only the big name software houses with already famous titles that get featured but then Apple does warn developers to have some high quality artwork ready in case they ask for it to be featured. Don't blow the opportunity if it ever does arise!!
Of course, a TV ad feature is the ultimate holy grail for any app, but then you may have a better chance of winning the lottery 😉