So I notice a few people like to play the gimmick card on some of the features of the GS4. Now it seems like they are calling it a gimmick because they feel they would never use that function. Which is rather short sighted. I never upgraded to the 4s or 5, but one thing they have that I don't is Siri. Now I honestly don't care for Siri and would never use it, and I could very easily call it gimmicky. My wife doesn't care for it either, and she has it on her 5. But knowing that others do use it and find it useful, I can see how it just couldn't be called a gimmick. I could say "TO ME" it's a gimmick, but that would still not being a very accurate or honest because I could see how it isn't a gimmick to others. So the most honest thing would be to say, it is a FEATURE on the iPhone I don't care to have or use. I really just don't care for voice assistants on my phone. But again, it doesn't mean it's a gimmick just because I feel that way. But can you imagine if the OEMs had software developers that had such short shortsightedness? We'd have one boring device. I welcome OEMs that bring new features and multiple sensors to their phones so that the developers can run with it. I don't have the imagination of what we can do next with our phones, so I'm not going to just shutdown any OEM that is trying to open up the possibilities. Why would any of us want to do that?