Hey everyone,
As an early Apple Vision Pro owner, I’ve absolutely loved being part of this first step into spatial computing. I bought mine for nearly £4,000 at launch because I believed in what Apple was building. But with the M5 Vision Pro now announced, it’s hard not to feel that those of us who supported Apple from the very start have been left behind.
We accepted early-generation limitations, shared feedback, and showcased the product — effectively becoming unpaid ambassadors for Apple’s vision. The M2 Vision Pro was, in truth, an early-access device, and a preferential upgrade or trade-in option would be a meaningful way for Apple to recognise that loyalty.
I’ve written to Tim Cook directly at tcook@apple.com, and I’d encourage any other early adopters who feel the same to do so as well. The more constructive feedback Apple receives, the more likely it is to act.
Here’s the email I sent (feel free to adapt it for your own message):
Subject: Early Vision Pro Supporters Deserve an Upgrade Path
Dear Mr Cook,
I have been an Apple customer for most of my life. As a student, I saved for months to buy my first Mac, a G4 Mac mini, and I’ve been a devoted user ever since — from the iPod and iPhone to the iPad and now the Apple Vision Pro.
When I bought the M2 Vision Pro for nearly £4,000, I did so as an early believer in spatial computing. Those of us who supported this first-generation product accepted its limitations because we wanted to be part of the future Apple was creating.
Now that the M5 Vision Pro has been announced, many of us feel left behind. The M2 model feels like an early-access device, yet early adopters are offered no upgrade or trade-in path. This risks discouraging the very community who helped bring the platform to life.
Apple once recognised early iPhone owners with a discounted iPhone 3G upgrade. A similar gesture today would show that Apple still values those who believe first.
Thank you for your time and continued leadership.
Warm regards,
If enough of us contact Apple politely and consistently, we might just remind them that rewarding loyalty has always been part of what made the company special.
Let’s keep it respectful, constructive, and community-minded, exactly the kind of feedback Apple has always listened to.
— Karl 🇬🇧
As an early Apple Vision Pro owner, I’ve absolutely loved being part of this first step into spatial computing. I bought mine for nearly £4,000 at launch because I believed in what Apple was building. But with the M5 Vision Pro now announced, it’s hard not to feel that those of us who supported Apple from the very start have been left behind.
We accepted early-generation limitations, shared feedback, and showcased the product — effectively becoming unpaid ambassadors for Apple’s vision. The M2 Vision Pro was, in truth, an early-access device, and a preferential upgrade or trade-in option would be a meaningful way for Apple to recognise that loyalty.
I’ve written to Tim Cook directly at tcook@apple.com, and I’d encourage any other early adopters who feel the same to do so as well. The more constructive feedback Apple receives, the more likely it is to act.
Here’s the email I sent (feel free to adapt it for your own message):
Subject: Early Vision Pro Supporters Deserve an Upgrade Path
Dear Mr Cook,
I have been an Apple customer for most of my life. As a student, I saved for months to buy my first Mac, a G4 Mac mini, and I’ve been a devoted user ever since — from the iPod and iPhone to the iPad and now the Apple Vision Pro.
When I bought the M2 Vision Pro for nearly £4,000, I did so as an early believer in spatial computing. Those of us who supported this first-generation product accepted its limitations because we wanted to be part of the future Apple was creating.
Now that the M5 Vision Pro has been announced, many of us feel left behind. The M2 model feels like an early-access device, yet early adopters are offered no upgrade or trade-in path. This risks discouraging the very community who helped bring the platform to life.
Apple once recognised early iPhone owners with a discounted iPhone 3G upgrade. A similar gesture today would show that Apple still values those who believe first.
Thank you for your time and continued leadership.
Warm regards,
If enough of us contact Apple politely and consistently, we might just remind them that rewarding loyalty has always been part of what made the company special.
Let’s keep it respectful, constructive, and community-minded, exactly the kind of feedback Apple has always listened to.
— Karl 🇬🇧