Yes, it will finally happen. This may not be a big deal for those who live by one, but for someone like me who lives in the state of Vermont, this is very exciting. Spring Break just started today and I am going to spend a few days in NYC this coming week. On top of my list of things to do is go to the Apple SOHO store. I didn't want my first store to be an ordinary, run of the mill store, I wanted something cool. I've been looking at the store schedule for next week and I want to watch one of the presentations. Has anyone attended any of the free ones? Worth watching at all? Oh, one more question, can I take pictures in the store? Mostly of me and my friends, do they have a problem with that? thanks for the help.