Wow, you got it completely wrong.
Pushing HTML5 was not some sort of conspiracy to lock people into iOS.
In fact, it was first pushed before native apps were even available. Remember all the backlash about not having a native SDK?
And if you think there was going to be some backtracking involved now that Apple's dominant, you're wrong. I have friends who've submitted apps to the App Store in the last few months get back a letter telling them their new app has been rejected because their app is better off as a web app because they have no value-add as a native app.
Pushing HTML5 was not some sort of conspiracy to lock people into iOS.
In fact, it was first pushed before native apps were even available. Remember all the backlash about not having a native SDK?
And if you think there was going to be some backtracking involved now that Apple's dominant, you're wrong. I have friends who've submitted apps to the App Store in the last few months get back a letter telling them their new app has been rejected because their app is better off as a web app because they have no value-add as a native app.
It's really ironic, but this is what Apple gets for championing HTML5: For many applications, the App Store becomes completely irrelevant and Apple's business model will no longer work for them.
Okay, Steve Jobs praised HTML5 so high not because he actually liked the technology, but at the time it a) did not really exist "in the wild" and b) it sounded nice as an argument to kill Flash, that evil platform that allowed for easy development of multi-platform software. In other words, he tried to use HTML5 as a clever trap to lock people into iOS.
In the meantime, some companies that were unwilling to pay Apple a 30% tax did the unthinkable: Led by Amazon (who were the first to do this), they actually began using HTM5 to write platform independent software instead of using Adobe's ecosystem for the same purpose or using Apple's own tools to write native iOS apps.
I wonder when Apple begins ranting against HTML5, now that this technology works against their tight App Store business model. And not only that, every new HTML5 app also makes their competition stronger; all other platforms also have HTML5-compatible browsers and thus do not need a vast amount of native apps.
It's the browser that matters, not the operating system and the native software for it. That already was Bill Gates' nightmare back in the day when Netscape became huge and it caused Microsoft to go on a crusade against Netscape. Now Apple faces a similar situation with HTML5 web apps.