First Apple Watch TV Commercial

rjlawrencejr

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I have no inside information, but my hunch is that we might see an Apple Watch commercial during the Oscars this Sunday, February 22. Both the iPhone and iPad had debut ads that aired during the Oscar telecast.

Anyone else agree? How do you think they'll show it?
 

The Doctor11

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Dec 15, 2013
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I have no inside information, but my hunch is that we might see an Apple Watch commercial during the Oscars this Sunday, February 22. Both the iPhone and iPad had debut ads that aired during the Oscar telecast.

Anyone else agree? How do you think they'll show it?
I don't think so. There is still a lot that hasn't been announced about the :apple: Watch. Because of this I don't think they will make a TV ad yet because they would want to show all the cool features in the ad not just a few.
 

matrix07

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Jun 24, 2010
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I don't think so. There is still a lot that hasn't been announced about the :apple: Watch. Because of this I don't think they will make a TV ad yet because they would want to show all the cool features in the ad not just a few.
They could do an "introduction" kind of ad, like "Hello!" iPhone ad years ago.
 

MrLoL

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Jan 20, 2014
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I don't think so. There is still a lot that hasn't been announced about the :apple: Watch. Because of this I don't think they will make a TV ad yet because they would want to show all the cool features in the ad not just a few.
They should still show off the design and add some more hype to it :cool:
 

Piggie

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Feb 23, 2010
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It's interesting watching the Samsung commercial, that shows that over many decades the fantasy of a wrist mounted device, has been for communications, as a tiny phone.

Exactly what the Apple watch does not do.

Strange that the one key function that is pretty much the fundamental point of it, as shown in all those clips is the missing part.

I wonder if Apple will make this into a communications device in the future?
 

Piggie

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Feb 23, 2010
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Yep, it is interesting.



Not by itself.

But the Apple Watch takes and makes calls if its paired iPhone is nearby.
Indeed, but personally I dismiss this as simply a cheat really.

One could take almost any household product, stick in mic, speaker, and some Bluetooth and say wow a communications device.

Err, no it's not. it's just a wireless speaker and mic to the actual communications device.

Still, I hope in time this will change.
To be honest, seeing as this is Apple and they want everyone to have an iPhone, actually I think they will only make a watch independent if they feel under great pressure to do so.

We'll see in time :)
 

Night Spring

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Jul 17, 2008
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It's interesting watching the Samsung commercial, that shows that over many decades the fantasy of a wrist mounted device, has been for communications, as a tiny phone.

Exactly what the Apple watch does not do.

Strange that the one key function that is pretty much the fundamental point of it, as shown in all those clips is the missing part.

I wonder if Apple will make this into a communications device in the future?
From what I understand, you CAN talk into an Apple watch, like those characters in the Samsung clips are doing. You just need an iPhone nearby to relay the signals.

And I do think making the watch into a communicator is Apple’s (and other smartwatch makers') goal in the long run. The main holdback is probably battery power.
 

DC Wallaby

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Aug 22, 2014
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Exactly what the Apple watch does not do.
I facepalmed so hard that I think I left a permanent dent in my skull.

Via www.apple.com/watch/new-ways-to-connect/
Apple.com said:
Your wrist now takes phone calls.

Use the built-in speaker and microphone for quick chats, or seamlessly transfer calls to your iPhone for longer conversations. To mute an incoming call, just cover Apple Watch with your hand.
No, the Apple Watch does not yet take calls by itself. It needs to be paired to the phone. But what you said is that it isn't a communication device, which is just sheer ignorance on your part.
 

Piggie

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Feb 23, 2010
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I facepalmed so hard that I think I left a permanent dent in my skull.

Via www.apple.com/watch/new-ways-to-connect/


No, the Apple Watch does not yet take calls by itself. It needs to be paired to the phone. But what you said is that it isn't a communication device, which is just sheer ignorance on your part.
I respect your view, but politely disagree with it.

Fitting a speaker, Mic and Bluetooth into my toaster, may, on the face of it, make my toaster a communications device to the untrained eye, but sorry, I don't feel that is what most people would feel is being genuine.

In all those cases in that old video, I think both you, I and everyone now, and at the time, knows what they meant was that the devices they had strapped to their wrist that they were communicating with WAS the communications device.

Not just a remote mic and speaker to the actual communications device they were also carrying.

I know it, you know it, we all know it.

As has been said, I'm sure that's where we are going. We are just not there yet in the genuine sense of the word.

Note: I take no notice of Apple hyped up marketing speak where time and time again they make the most basic bit of engineering sound like some magical amazing process. Hand crafted and lovingly brush finished by highly skilled craftsmen.
 

matrix07

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Jun 24, 2010
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Both Samsung's ad and Apple's "Hello" ad used TV/movie phone clips, like Christian Marclay had done in his 1995 "Telephones". (Jump ahead to 3:00 to see the "hello" parts.)

YouTube: video

The difference is, Apple's 2007 ad is much closer to the above. Reportedly Apple asked Marclay for permission to copy his "hello" section. He refused, so they did their own. Whether that was wrong, has been hotly debated.

YouTube: video

The 2013 Samsung ad was different. It didn't copy the "hello" bit, but instead showed the devices being used in various situations. It was actually kind of neat seeing all the previous references to wrist phones and a few smartwatches (George Jetson's watch is eerily predictive):

YouTube: video
Well, looks like someone is getting confused of the difference between having other medium as an inspiration and having your competitor's as one.
But what can I say.. apart from it's not shocking to me at all. :rolleyes:

Of course, using old clips is nothing new. Remember 1982's "Dead Men Don't Wear Plaid" ?
You know what we called this kind of thinking in the art world? it begins with the word "square..".
 
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rjlawrencejr

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Not sure why I was expecting to see a link here to one, after reading the title :confused:
Ha! Sorry for the misleading title. Anyway, I read an article in The LA TIMES and Apple was not among the listed advertisers who are paying $1.95 million for a 30 second spot. The Oscars are the second most sought after event for advertisers behind the Super Bowl so I am holding out hope Apple has a secret ad buy up its sleeve.
 
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BvizioN

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Mar 16, 2012
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Indeed, but personally I dismiss this as simply a cheat really.
Here is a question for you. If a smartwatch acted as a standalone mobile phone, will you dump the smartphone and just use the watch?

Me personally think that some companies got it wrong. Smart watch is not meant to be a smartphone and replace the one you have.
 

rjlawrencejr

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Here is a question for you. If a smartwatch acted as a standalone mobile phone, will you dump the smartphone and just use the watch?

Me personally think that some companies got it wrong. Smart watch is not meant to be a smartphone and replace the one you have.
I somewhat agree, but what if the future is flipped to where our primary communicator is worn on the wrist and our phones instead become the thin client/complimentary device we use only when necessary?
 

BvizioN

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I somewhat agree, but what if the future is flipped to where our primary communicator is worn on the wrist and our phones instead become the thin client/complimentary device we use only when necessary?
But we have to look at how smartphones are used currently. The cellular phone call is becoming less and less of a main feature on it. I am a heavy user of a smartphone and I hardly make/receive any phone calls through the day. Same with most people I know. Look at the people around you? Do you see the majority of them talking on the phone or reading/typing on it? I am in constant communication using other apps on the phone. All these things are hard to do on a tiny screen worn on the wrist. Could you imagine browsing the web and reading the latest news on your smartwatch? Writing an email, attaching some files, taking some videos and quickly editing them to send it to some of your relatives?Banking, shopping and thousands of other stuff that you could do on your smartphone but it would be hard to do it on a wrist.

This is the reason why I think smartwatch should not be there to replace your smartphone. The time may come when a new technology will be invented and new products may replace the smartphone. But that time has not come yet for the smartphones to be replaced, certainly not by the current smartwatches.
 

rjlawrencejr

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But we have to look at how smartphones are used currently. The cellular phone call is becoming less and less of a main feature on it. I am a heavy user of a smartphone and I hardly make/receive any phone calls through the day. Same with most people I know. Look at the people around you? Do you see the majority of them talking on the phone or reading/typing on it? I am in constant communication using other apps on the phone. All these things are hard to do on a tiny screen worn on the wrist. Could you imagine browsing the web and reading the latest news on your smartwatch? Writing an email, attaching some files, taking some videos and quickly editing them to send it to some of your relatives?Banking, shopping and thousands of other stuff that you could do on your smartphone but it would be hard to do it on a wrist.

This is the reason why I think smartwatch should not be there to replace your smartphone. The time may come when a new technology will be invented and new products may replace the smartphone. But that time has not come yet for the smartphones to be replaced, certainly not by the current smartwatches.
Overall I agree. I guess I was thinking what if the wrist communicator supplies the Internet connection and our phones, iPads, etc connect through it - where we only have to carry our phones when we feel necessary.
 

BvizioN

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Mar 16, 2012
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Overall I agree. I guess I was thinking what if the wrist communicator supplies the Internet connection and our phones, iPads, etc connect through it - where we only have to carry our phones when we feel necessary.
Yes, that's not impossible but I think is quite limited to the current technology. In order for the smartwatch to be the core, it have to overcome so many challenges, with the battery being one of them.
 

rjlawrencejr

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Yes, that's not impossible but I think is quite limited to the current technology. In order for the smartwatch to be the core, it have to overcome so many challenges, with the battery being one of them.
One feature I have been using a lot with iOS 8 Is the ability to leave voice messages with iMessage. It allows my hands to be free and I can have an asynchronous conversation with friends who may be busy like I am and can't have a full-fledged chat at that moment. From my understanding this feature will be part of the Watch.
 

ksuyen

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Jun 26, 2012
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Note: I take no notice of Apple hyped up marketing speak where time and time again they make the most basic bit of engineering sound like some magical amazing process. Hand crafted and lovingly brush finished by highly skilled craftsmen.
Originally Posted by Apple.com
To mute an incoming call, just cover Apple Watch with your hand.
I think this is genius. Little things like this is what set Apple apart, not just a mere hype.