So I'm waiting for my wife to finish what she's doing at the shopping mall, so I wander for the first time in to the Microsoft Store (it's been open for the better part of a year but I've never been in it). I go over to the Windows Phone display and pick up an HTC model (not sure which it was). The OS is remarkably fluid - very much like iOS and worlds of improvement from the jerky mess that is Android. The operation of the phone itself seemed like a cross between iOS and Android. I didn't get too deep in to it, but on the surface (no pun intended), I was rather impressed. If I had to give up on iOS, I'd give serious thought to the Windows Phone over Android.