what happened to the idea that the people who ordered first would be served first? O2 said that this is how they were working there order system, so why when I order at 8.46 in the morning have no iPhone to be delivered tomorrow whereas some people who ordered later in the day or through the failback form have received a iPhone. I think it is ridiculous and i am very disappointed at O2. who else is in the same boat, i.e. ordered first but not served first?