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The first episode in season two of "Servant," a horror thriller produced by M. Night Shyamalan, is now available to watch on Apple TV+.


The series follows a Philadelphia couple who are in mourning after losing their child. Their baby, Jericho, is replaced by a reborn doll that the mother thinks is real, and a strange nanny, Leanne, is hired to look after the doll. After Leanne arrives, bizarre things happen to the family.

The show stars Lauren Ambrose, Nell Tiger Free, Rupert Grint, and Toby Kebbell. The first season, which is still available to watch, was popular with ‌Apple TV+‌ subscribers, and Apple renewed Servant shortly after it launched. New episodes are set to be released on a weekly basis.

Article Link: First Episode of 'Servant' Season Two Premieres on Apple TV+
 
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Ar40

macrumors 6502a
Mar 31, 2017
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LOVE IT! I just wish they had put out the first three episodes at once like they did for Dickinson S2. I guess they're either testing out which method works better, or they prefer dramas to be one episode at a time. (Or they want to stretch the content pipeline out over time)
 
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69Mustang

macrumors 604
Jan 7, 2014
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In between a rock and a hard place
I gotta admit. The show being associated with M. Night Shamalamadingdong gave me great pause. Fortunately, he produced and mostly left the directing to others. To be fair, the few episodes he did direct were good as well. Thankfully, the show is pretty darn good, despite my reservations about M. Night Shamwow. Looking forward to S2
 
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ArtOfWarfare

macrumors G3
Nov 26, 2007
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LOVE IT! I just wish they had put out the first three episodes at once like they did for Dickinson S2. I guess they're either testing out which method works better, or they prefer dramas to be one episode at a time. (Or they want to stretch the content pipeline out over time)

Now that TV isn't fixed to a particular broadcast schedule, I like all this experimentation with release schedules that's going on.

Entire seasons all at once is pretty great.

One episode per week sucks.

What they're doing with this season of The Expanse on Amazon - the first 3 episodes all at once, then one episode per week afterwards - has been OK.

I think a nice balance might be to just do two ~hour long episodes per week. Do them together or do them on separate days of the week. Gives people the steady drip of content they want, while also making it so they're likely to briefly have nothing new available so encourage exploration of the rest of the catalog.

Alternatively, why still with ~hour long episodes? Turn each one into two episodes that are half as long, and release 3 of those per week.
 
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BGPL

macrumors demi-god
May 4, 2016
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The one episode a week is more efficient at keeping viewers locked into their subscriptions. On Disney+, I just cancel until the entire season is done releasing, then binge.
 
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dmylrea

macrumors 68040
Sep 27, 2005
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The one episode a week is more efficient at keeping viewers locked into their subscriptions. On Disney+, I just cancel until the entire season is done releasing, then binge.
And not just "locked" into their subscriptions, but more interested in keeping them and finding value in them. If you binge watch a series over a weekend, you're done in 2 days. How much value do you think you got? But if it stretches out over 9 weeks, I think you felt you got a better value as you used it longer. If ATV+ had an excess of new shows, then binge watching would be OK, but we're literally waiting for each new show to drop just to get something new.

Servant S2 is very highly anticipated in our family! YAY!
 
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satchmo

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Aug 6, 2008
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Canada
Okay, I'll give it a few more episodes in Season 2...but I truly hope it goes somewhere.

Season 1 started off with a bang, but then just dragged on, as if they needed to fill their 8 episodes.
 
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Macaholic868

macrumors 6502a
Feb 2, 2017
573
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LOVE IT! I just wish they had put out the first three episodes at once like they did for Dickinson S2. I guess they're either testing out which method works better, or they prefer dramas to be one episode at a time. (Or they want to stretch the content pipeline out over time)

Putting things out one episode at a time is what’s good for business. If they released all episodes or put them out in chunks of 3-4 episodes per week subscribers would sign up, binge a series or two, cancel then sign up again the following year. Apple wants that monthly reoccurring revenue so it behooves them to trickle out new content slowly over time.
 
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