iPad First iPad Air print advertisements

[beetlemanptm]

I saw the first print advertisements for the iPad Air in the April 2014 issues of Wired and GQ magazines today. They are a part of the "Your Verse" campaign. The iPad Air print ad on the back page of Wired magazine takes place in Agra, India. The iPad Air print ad on the back page of GQ magazine takes place underwater in Ngemelis Island, Palau.

 

[The Doctor11]

Interesting. I wonder why they choose to do that now.

 

[Richardgm]

This "Your Verse" campaign doesn't tell me diddly squat about the iPad Air and why I would want one.

 

[Royksöpp]

I think I remember seeing the pencil ad in entertainment weekly around the first week the air came out.

 

[carjakester]

This "Your Verse" campaign doesn't tell me diddly squat about the iPad Air and why I would want one.

they're going for the "what will you do with your iPad?" approach

 

[beetlemanptm]

I saw another iPad Air print advertisement in the April 7, 2014 issue of Sports Illustrated today. The ad takes place a sumo wrestler facility in Japan.