beetlemanptm

macrumors member
Original poster
Sep 12, 2012
68
2
Schnecksville, PA
I saw the first iPhone 5 print advertisement on the back cover of the October 3, 2012 issue of Sports Illustrated today.
 

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lamenramen

macrumors regular
May 14, 2012
129
0
Advertising is good in general for most companies, but not for Apple's iPhone 5. Demand is already through the roof, and any further demand is going to lead to frustrated customers who are unable to buy for even longer periods of time.


Apple should have delayed the iPhone 5 release for another six weeks. They should have just let a month or more pass between announce date and ship date. They needed to have 10-15 million in stock ready to go from the beginning. They had 5 million, or 1/3 the amount needed.

This becomes a repeated pattern for the company. Do it too many times, and it begins to sour on all but the most loyal customers. Initally, yes, customers may be curiuos about what the fuss is about the products. Do it every time, 3 times a year for each product launch, and people will easily skip out and not bother with lining up. And while they're sitting on the sidelines b/c they're tired of waiting in line, they will just go out and try a competitor's product that they can actually buy, right now, for less money and realize, hey, it's not worth the hassle. Or by the time they can actually buy one easily, rumors of the next product will come out and they may just miss an entire upgrade cycle. Basically, Apple is well bast the point where decreased supply generates increased hype and demand. They need to focus on making a ton of product or else like too much of a good thing, backlash will occur.
 
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soco

Contributor
Dec 14, 2009
2,839
119
Yardley, PA
They should have delayed the release? Because that would have been much better than what they wound up with. Loads of publicity surrounding "insane demand" for the iPhone 5.
 
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KPOM

macrumors P6
Oct 23, 2010
16,128
4,943
This becomes a repeated pattern for the company. Do it too many times, and it begins to sour on all but the most loyal customers. Initally, yes, customers may be curiuos about what the fuss is about the products. Do it every time, 3 times a year for each product launch, and people will easily skip out and not bother with lining up. And while they're sitting on the sidelines b/c they're tired of waiting in line, they will just go out and try a competitor's product that they can actually buy, right now, for less money and realize, hey, it's not worth the hassle.

Within a month or so supply will have caught up to demand. Most people buy new phones shortly after they become eligible for a new discount (i.e. around the time their contracts end), and that isn't always around the release date. Plus, lots of people know that there will be shortages around release and just wait. By making it available early it creates the excitement of the launch, and some early adopters (to the extent that 5 million in 3 days can be considered "early adopters") have it in their hands and more people see it in person.

Plus, this time around, there were so many leaks, and they had begun hurting iPhone 4S sales. Had they waited another month, that would have been another month of depressed 4S sales, likely another "earnings miss" and possibly some actual lost sales to competing models. This way people know for sure what's new about the phone and are more likely to wait the 3-4 weeks for an online order to arrive.
 
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randy98mtu

macrumors 65816
Mar 4, 2009
1,445
132
Advertising is good in general for most companies, but not for Apple's iPhone 5. Demand is already through the roof, and any further demand is going to lead to frustrated customers who are unable to buy for even longer periods of time.


Apple should have delayed the iPhone 5 release for another six weeks. They should have just let a month or more pass between announce date and ship date. They needed to have 10-15 million in stock ready to go from the beginning. They had 5 million, or 1/3 the amount needed.

This becomes a repeated pattern for the company. Do it too many times, and it begins to sour on all but the most loyal customers. Initally, yes, customers may be curiuos about what the fuss is about the products. Do it every time, 3 times a year for each product launch, and people will easily skip out and not bother with lining up. And while they're sitting on the sidelines b/c they're tired of waiting in line, they will just go out and try a competitor's product that they can actually buy, right now, for less money and realize, hey, it's not worth the hassle. Or by the time they can actually buy one easily, rumors of the next product will come out and they may just miss an entire upgrade cycle. Basically, Apple is well bast the point where decreased supply generates increased hype and demand. They need to focus on making a ton of product or else like too much of a good thing, backlash will occur.

So instead of selling 5 million in one weekend and spreading out the launch, they should wait and release 15 million all at once, making all 15 million wait another 6 weeks? And what about servers for pre-orders then? What about activation servers the day 15 million phones come on line? I think they have gotten better and are doing just fine with their launches. Not everyone cares if they get one on launch day. Average people will just check in periodically and be excited when they can get one in a few weeks.
 
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apierrec

macrumors 6502
Sep 18, 2012
415
1
IMO, it's a(n) (un)subtle attack or jest or mockery against the clones (or what others have to offer). And Apple's way of declaring iPhone is no longer just a brand of a smartphone.
 
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beetlemanptm

macrumors member
Original poster
Sep 12, 2012
68
2
Schnecksville, PA
I saw two more iPhone 5 print advertisements: one in the October 5, 2012 issue of Entertainment Weekly and one in the October 1, 2012 issue of The New Yorker.
 

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oplix

Suspended
Jun 29, 2008
1,460
487
New York, NY
Advertising is good in general for most companies, but not for Apple's iPhone 5. Demand is already through the roof, and any further demand is going to lead to frustrated customers who are unable to buy for even longer periods of time.


Apple should have delayed the iPhone 5 release for another six weeks. They should have just let a month or more pass between announce date and ship date. They needed to have 10-15 million in stock ready to go from the beginning. They had 5 million, or 1/3 the amount needed.

This becomes a repeated pattern for the company. Do it too many times, and it begins to sour on all but the most loyal customers. Initally, yes, customers may be curiuos about what the fuss is about the products. Do it every time, 3 times a year for each product launch, and people will easily skip out and not bother with lining up. And while they're sitting on the sidelines b/c they're tired of waiting in line, they will just go out and try a competitor's product that they can actually buy, right now, for less money and realize, hey, it's not worth the hassle. Or by the time they can actually buy one easily, rumors of the next product will come out and they may just miss an entire upgrade cycle. Basically, Apple is well bast the point where decreased supply generates increased hype and demand. They need to focus on making a ton of product or else like too much of a good thing, backlash will occur.

Frustration is excellent *tents fingers*.
 
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jlake02

macrumors 68020
Nov 2, 2008
2,259
1
L.A.
Advertising is good in general for most companies, but not for Apple's iPhone 5.

Agreed. Little need to advertise when you can't keep up with demand. At least save it for the holiday season.

Apple should have delayed the iPhone 5 release for another six weeks.

This is where you lost me. As someone who was EAGERLY awaiting the phone and reading the blogs every day for a year, this is pure blasphemy! ;) I wish they would have released it in July. :D
 
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TM WAZZA

macrumors 68000
Sep 18, 2010
1,967
0
Hamilton, New Zealand
Wonder why they didn't just say "The biggest thing to happen to iPhone since iPhone"

Oh well. Anything would be better than "The next big thing is already here" used for 4 times in a row
 
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