You net more Macs that way. The malware writer has to ask himself how long he thinks it'll take for someone to notice the evil code and get Apple, or whomever, to come up with a fix. If he thinks his code is well hidden, he could have it wait a year before triggering and capture 30-40% of all Macs with his scheme. If he thinks it's not very well hidden code, 3 days will still get him enough compromised Macs to make a little cash. Immediate triggering would cause an immediate uproar, and the compromised software would just be pulled from everywhere - Very little profit in that.What I don't really get is WHY program the thing to wait three days? Why not just make hay while the sun shines, as it were? What benefit is there to waiting three days before executing?
Have a look at Stuxnet for a well designed, well hidden piece of malware.