I think that would have been contrary to the whole idea... that is, according to their website, that nothing costs more than .99 - including an iPhone, if you're lucky...That's a really good promotional gimick. They could have done it better though. After the 1st 9 people line up people will stop forming a line. Wouldn't make sense to be the 11th person in line they're going to pay full price.
They should have promoted:
"1st person pays .99 cents! and every person after only pays $1 more!.... So the second person pays 1.99 , 3rd person pays 2.99 etc..."
I wouldn't be surprised!I'm sure there are already 9 people in line.