I dunno you'd be surprised, theyre quite nice. Its the subtle things that catch people's attention. For example, at CompUSA or Circuit City you have an isle with laptops on the top counter, stickers all over them, wires falling out and subtle grime most places, along with software packed on the shelves underneath.
At an Apple Store, you have nice and simple wood countertops with a few center holes that power comes out of, the laptops have zipties around the connecting wires to keep them neat, the floors arent messy, and the first things you see when you come in are the computers and iPods on the sides. No confusing isles and sections to try and wrap your mind around.
The sales people should hardly be called such, as they are genuine people (usually) who dont just know what theyre talking about, but they enjoy talking about it too. If they make a sale, its a nice bonus. As someone earlier said, they dont approach you right off the bat, they know that a lot of people come in just to look, and that if they have questions, they'll ask. I spent almost an hour with a guy the other day who was teaching me how to use Logic, not because he wanted me to buy it, but because he loved talking about it.
You dont get those kind of people at regular PC stores. You dont get that kind of product in regular PC stores.