Fitbit Announces October 1 Launch Date for New Ionic Smartwatch and Flyer Headphones

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 25, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    It's been almost one month since Fitbit unveiled the new "Ionic" smartwatch and "Flyer" Bluetooth headphones, which at the time were given an unspecific October launch window. Today, the wearables company announced that both devices will be available in retail stores across North America, Asia Pacific, Europe, the Middle East, Africa, and Latin America on October 1.

    The Fitbit Ionic is the company's first smartwatch and includes improved GPS, heart rate tracking, water resistance up to 50 meters, contactless payments with "Fitbit Pay," on-board music storage, and more. The smartwatch syncs with the new Fitbit Coach personal training app coming later in October and featuring 90 video and audio workouts, priced at $7.99/month or $39.99/year.


    Starting on Sunday, October 1, users will be able to purchase the Fitbit Ionic at Best Buy, Dick's Sporting Goods, Kohl's, Macy's, REI, Target, Verizon, and Amazon for $299.95. Fitbit said that retailers will also have a variety of accessory bands in Classic and Sport ($29.95) and a perforated Horween leather band ($59.95).
    The company's first wireless headphones are also going on sale this Sunday. Called the Fitbit Flyer headphones, the device features a sweatproof design, customizable ear tips, six hours of battery life, and is meant to sync with the new Ionic smartwatch to enable truly wireless workout sessions. The company said that users will be able to buy the headphones at "major global retailers" including Best Buy, Brookstone, Nordstrom, Target, and Amazon for $129.95.


    A specific launch date for the new Fitbit Aria 2 Wi-Fi Smart Scale wasn't confirmed, but users can pre-order now on for $129.95, with retailer availability "beginning Fall 2017."

    To prepare developers for the launch of the Fitbit Ionic, the company is debuting the new Fitbit SDK tomorrow, September 26, as a developer preview. The SDK will include resources that developers need to "quickly and easily" design and share apps and clock faces to Fitbit users.

    Article Link: Fitbit Announces October 1 Launch Date for New Ionic Smartwatch and Flyer Headphones
  2. iDento macrumors 6502


    Sep 8, 2011
    iCloud Servers
    The hardware is nothing special but their app is the best, there's simply no app in the App Store that can mimic what Fitbit does.

    I might consider these along with a Fitbit Aria to replace my Apple Watch Series 1, I just hope Apple can do better with their Workouts, Activity and Health apps.
  3. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Fitbits design is rather unsightly with the large bezels and Fitbit logo on the front of the Watch. To each their own on the Ionic.
  4. johnfrombeyond macrumors member

    Jul 30, 2009
    Takes a lot of guts to go toe to toe with Apple at this price point. Prior to these products, the primary competitive advantage has been price, but these are right up there with Apple Watch prices. Good luck to them!
  5. justiny Contributor


    Jul 28, 2008
    Fairfield, NJ
    I want Fitbit to be successful, if for no other reason than to keep Apple honest and to continue making the WATCH better.

    Unfortunately, there is a small part of me who believes Fitbit will turn into the modern-day BlackBerry by RIM.
  6. Iconoclysm macrumors 68020


    May 13, 2010
    Washington, DC
    Competition hasn't forced Apple to do anything but keep refining that original design over and over. I'm not sure it has any impact at all to tell the truth.
    --- Post Merged, Sep 25, 2017 ---
    What does the fitbit app do so well? I haven't used it since maybe 2013. I find that where Apple lacks, apps like Strava more than make up for it.
  7. BruceEBonus macrumors 65816


    Sep 23, 2007
    Derbyshire, England
    They'll do well this Xmas with a product that's on course and available now and not a half way house product that's overpriced and needs charging every day. Well done.
  8. TwoBytes macrumors 68030


    Jun 2, 2008
    Dead in the water. I mean great all in one with 4 day battery life but their premium nutrition site runs on Flash, bands fall apart. Ionic vs a used S2? S2 every time! So much more you can do with it. Fitbit are not even providing music for non USA people. It's a joke.

    Someone should buy out their app or they should ditch their hardware and make their app compatible with the Apple Watch and sell that.
  9. Michael Goff Suspended

    Michael Goff

    Jul 5, 2012
    Six hours battery life? Are they serious?
  10. Fabmac macrumors member


    Apr 5, 2017
    That watch is made from the old pebble team they left us all alone with the pebble 2 after getting the support from the backers.

    I will go with an apple warch from here
  11. redavis41 macrumors member


    Sep 14, 2017
    I really think Fitbit priced themselves out of the market. If anything their price point helps Apple here. At the end of the day do I spend $299 for a Fitbit Ionic or spend $30 more for an Apple Watch S3 w/o cellular and get 8GB of onboard storage vs 2.5GB. Fitbit's clock is ticking and this was a huge miss IMO. Their only saving grace is that this might be the best smartwatch option for Droid users at this time. But I still think these will be marked down $50-$75 by Christmas.
  12. iDento macrumors 6502


    Sep 8, 2011
    iCloud Servers
    1. 4 to 5 days battery life, which also means better sleep tracking.
    2. Fitbit community.
    3. Fitbit app is like 100 times better than Health, Workouts & Activity.
    4. Works with Mac, iOS, Android & Windows (back to XP).
    5. The icons layout is the best, that honeycomb layout is a mess.
  13. Breezygirl macrumors 6502a


    Oct 7, 2011
    Reading the posts on the Fitbit forum, it’s not working very well. Lots of unhappy customers.
  14. OneMike macrumors 603


    Oct 19, 2005
    Fitbit has the best health tracking but looking at specs and info this Watch is not the one.
  15. TwoBytes macrumors 68030


    Jun 2, 2008
    Great app...but for the price of a second hand or price reduced S2, I know what i'd get. When Fitbit fail as a company, i'm hoping they just make the app work on iOS and make money from IAPs.

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