The apple fan boy hate is real, if apple released a device that had great sleep tracking, a battery that last 5-7 days, an always on heart rate monitor, a stress monitor & an understanding that some days a person just needs rest instead of closing stupid rings every day of the year & continually suggesting we up our move goals. On paper the device is phenomenal. I have every Apple Watch & a Fitbit Luxe. Some Fitbits are great devices & thankfully haven’t had any reliability or build quality issues.