I've been curious lately about these smartwatches and fitness trackers and that lead me to read and watch reviews on the new Fitbit Versa vs Apple Watch. Every review seemed to claim the Fitbit Versa as the better fitness tracker and Apple Watch as the better smartwatch, so I bought the Versa since I'm fitness first... I had it for a week and a half before I returned it for the Apple Watch, I can say the Versa isn't in the same league as the Apple Watch for either fitness tracking, health or smartwatch. Issues with the Versa 1) The screen doesn't turn on when flicking the wrist, about half the time it will turn on, it gets frustrating over the day! You flick the wrist and the screen doesn't turn on, you flick it again and nothing, so I tap the screen and still doesn't turn on, finally hit the power button to wake it up. Apple Watch Screen turns on naturally and every time without an issue! 2) Fitness and health tracking... this was a big let down as Fitbit heart rate sensor just isn't accurate when your up and moving, out for a walk or at the gym, when at rest its good. With all the heart rate data Fitbit collects it really does nothing with it!! doesn't give you any feedback of the data it's collecting. Also.... I can't believe you cant pair a Bluetooth chest strap to the Fitbit, I don't understand how these youtube and tech reviewers rate it as the better fitness tracker, it's honestly not even close to the Apple Watch. When I bought the Apple Watch I immediately bought the app bundle that includes HeartWatch and AutoSleep, I'm impressed by the data it tracks and provides you with, since wearing the Apple Watch, I get alerts from HeartWatch saying my heart rate is too low while sleeping (42ish BPM) this is great feedback, again Fitbit doesn't offer any feedback or alerts. I will say, Fitbit sleep tracking is outstanding! and I feel it's the best out there, I do like how HeartWatch gives me more info about my heart rate and has an easy way to view how long it was in the low range, resting and high and shows you the exact times over the night and day. Plus, I can pair my Polar HR to the Apple Watch for the most accurate data when working out. Heart Watch workout app is pretty decent, I like how it'll collect my recovering heart rate after a work, plus my waking heart rate. Fitness and health tracking on the Apple watch is way better, it's really not close. 3) Comfort! Fitbit just didn't feel comfortable to wear over the day, the strap made my wrist sweat a lot and it either felt too tight or too loose as it would move around more. Apple Watch strap is comfy and has a much better fit and feel, doesn't seem to trap heat as much as the Fitbit did. With the Apple Watch I put it on and I basically forget it's there. 4) Smartwatch features! I'm digging the smartwatch features much more than I thought I would, Apple Pay is just amazing on the watch! I no longer pull out my visa card, I just use apple pay on the watch. Other things like unlocking my front door with my watch over my cell phone feels more natural. Although, Fitbit gives me good notifications with text and who called me, but to be able to set my Apple watch to give me notifications of my work only email is incredible!. I don't text on my watch as that's weird, I'll pull out my phone, same with replying to emails but to see who it is and how important it is very handy. If your thinking of buying one of these two watches don't listen to the reviewers on Youtube, pay the extra and just buy the Apple Watch it's a MUCH better fitness and health tracker than the Fitbit and blows it away on the smart features, it's honestly worth the extra cost over the Versa.