stealthboy said:
Sorry guys, but a lot of the great iPod image is because of its exclusivity. Certain products have a higher price tag just to make sure not everyone and their grandmother can buy one. It maintains that status of being special, and not common. This is a huge part of the whole iPod mystique.
Imagine if Porsche put out a little $9000 compact 4-cylinder car. The entire brand would suffer because everyone could buy one and think they were cool. In the end, it would just hurt the entire brand image.
I'm all for Apple keeping the price of the iPod high. If people really want an iPod, they will save up and buy one. If not, they will buy a cheaper knock-off. It's that simple. Let's not kid ourselves into thinking Apple should be running a welfare program.
gee, somebody tell apple to cancel the eMac. and maybe those iMacs, too. what's with those express base stations for hgalf the price of... oh, and what about....
most of this post is just misguided nonsense. Sure, image/branding can support higher prices. But there's more to it than that. That branding isn't established out of thin air--quality, design, features all go into the mix. You've also used a lot of hyperbole: No, Porsche doesn't have a $9k car, but it does have a $43k Boxster, quite a stretch from its over-$100k cars. Mercedes has stretched the range of models and prices much further, with true econo boxes in europe.
Apple computers do seem to cost more, but a lot of general 'puter industry publications do comparisons and conclude they cost about the same when feature sets are matched. See also Walt Mossberg's annual home computer-buying feature just last week in teh Wall Street Journal, same conclusion. Apple's prices are "earned" by design, features, etc., and the same is true for its audio products.
Unless you think the iPod is priced the way it is NOT because it was the easiest to use, most full featured, highest-capacity device on the market when it was introduced, but simply because it was Apple?
There's plenty of room for less expensive--even INexpensive--apple pods, if the features warrant it. You might be threatened that your iPod won't be as impressive to others if there are cheaper models too, but i think apple buyers generally are into the specs of a product, and ease of use, and apple could very successfully market a flash product at a low price point without jeopardizing the public's appreciation for the more costly--and better--pods.
imho.
td