After years of non-stop computing using Macs, I'm concerned. Largely for two reasons.
If one steps back and looks at the big picture, the most disturbing issue I have is amount of time Apple allowed to elapse with their head in the sand. Complete radio silence (lack of communication).
If their head was not in the sand, then they should have communicated with the user base, and in turn the public.
They've failed to learn anything about damage control from the other big corporations that have faced negative challenges. Communication is everything.
Second is the fact that by remaining silent, it invites nothing but speculation, none of which is good for Apple's reputation. They can only abuse the positive halo that surrounds them for so long, and eventually the users will turn against them. It also leaves Apple open to accusations that they are simply being arrogant.
No company is perfect, but by at least making your users feel as though they are appreciated, by conveying that Apple is doing everything it can to get a handle on this, they appear proactive, concerned, diligent, responsible and professional.
That's the Apple I'd feel good about.
If one steps back and looks at the big picture, the most disturbing issue I have is amount of time Apple allowed to elapse with their head in the sand. Complete radio silence (lack of communication).
If their head was not in the sand, then they should have communicated with the user base, and in turn the public.
They've failed to learn anything about damage control from the other big corporations that have faced negative challenges. Communication is everything.
Second is the fact that by remaining silent, it invites nothing but speculation, none of which is good for Apple's reputation. They can only abuse the positive halo that surrounds them for so long, and eventually the users will turn against them. It also leaves Apple open to accusations that they are simply being arrogant.
No company is perfect, but by at least making your users feel as though they are appreciated, by conveying that Apple is doing everything it can to get a handle on this, they appear proactive, concerned, diligent, responsible and professional.
That's the Apple I'd feel good about.