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What is "surface-mount technology"? A quick Google search tells me that's related to placing components onto the circuit board, but that's something we've been doing since the invention of the transistor, and I've seen shops that have pick and place machines doing it in a basement. So, I guess what I'm asking, is what exactly is Apple up to that they've managed to screw up surface mounting?

Most likely nothing. It's an unverified rumor. Chum in the water to get forum folk stirred up. Nothing new.
 
Oh yeah, that makes sense. Because you don’t see an area where it can make your day-to-day life easier it’s pathetic. Got it. That’s a wild take.
That's what certain people do today when they don't have an argument. They over emphasize to try to power through their opinions, like they are the one and only fact. "it doesn't". "Grand Solution". "Pathetic". Sticks out like a sore thumb.
 
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It took until the iPhone 3GS for me to buy an iPhone. So I certainly won't be a first adopter.

There are always going to be scale up issues with a 1st gen product. Especially with this one being a completely new concept for Apple.
 
Oh yeah, that makes sense. Because you don’t see an area where it can make your day-to-day life easier it’s pathetic. Got it. That’s a wild take.
A foldable phone at 2X doesn’t make sense for the broad consumer market. That’s why current manufacturers phone sales are <3% of total sales for foldables. Most people would rather have an additional standalone product for the same money (or much less), with better battery life, more durability, more functionality, and fewer compromises.

If you think a foldable solves a problem in spite of the shortcomings and tradeoffs, you are a success story for the marketing depts.

That’s not a wild take, it’s economics and logical consumer demand.
 
Whenever Apple launches a new product category for them, it seems they hit these types of problems or delays almost every time -- whereas Samsung doesn't seem to encounter as many issues. I'm interested in the Ultra if Apple doesn't release it with too many compromises. I've heard it won't have FaceID, MagSafe, a telescopic lens and possibly no stereo speakers. I can live with almost all of these but if there are no stereo speakers along with all the rest I'm out.
But Samsung's from what I have seen online Fold 7's seem to break a lot on the inner screen and always deflect on warranty claims. Apple with Apple Care is always best that's why this would be my first fold hoping it isn't delayed.
 
A foldable phone at 2X doesn’t make sense for the broad consumer market. That’s why current manufacturers phone sales are <3% of total sales for foldables. Most people would rather have an additional standalone product for the same money (or much less), with better battery life, more durability, more functionality, and fewer compromises.

If you think a foldable solves a problem in spite of the shortcomings and tradeoffs, you are a success story for the marketing depts.

That’s not a wild take, it’s economics and logical consumer demand.
it depends 2x iphone 18e or 2x iphone air or 2x iphone pro max, price difference is substantial
But if it comes with 512 and 12gb ram at under $2000 mark its ok
 
I will not be surprised if this phone ends up being a lemon like its Android siblings and cousins are.
 
Whenever Apple launches a new product category for them, it seems they hit these types of problems or delays almost every time -- whereas Samsung doesn't seem to encounter as many issues. I'm interested in the Ultra if Apple doesn't release it with too many compromises. I've heard it won't have FaceID, MagSafe, a telescopic lens and possibly no stereo speakers. I can live with almost all of these but if there are no stereo speakers along with all the rest I'm out.

It's a slick marketing and salesmanship.

If you like a folding phone or you think it's a gimmick. Doesn't matter. The uptake for it is going to be niche. A lot of people won't buy it because it's a first year product, which is really smart given Apple's track record. This wisdom also translates into buying a car. You never buy the first year of a new design. Anything designed by even the most talented of engineers is going to see flaws exposed when it hits the real world. This is just basic engineering. You can't design out every challenge because you just can't think of everything.

So, the first production run of this thing is really a public beta, just like everything else new Apple does. Adoption will be limited to enthusiasts. Joe blow isn't going to walk into the local T Moblie or AT&T, see the most expensive iPhone there and say "gimmie that".

Which is fine for Apple. Initial product runs will be very limited. Even though they don't produce them in large numbers the media will report it as a "sensation" because it sold out on the first day of pre orders and is back ordered for 6 months. Not because that many people wanted it. They just didn't make a lot of them. Whether it's due to quality constraints, by design, or a combination of the two. Supply will be limited at first. Shortages and lines make headlines. Big sales numbers don't.

Not including Face ID, MagSafe, and stereo speakers in the first run is almost kind of the point. A lot of people consider the lack of a feature "suite" you mentioned deal breakers. As it sounds like you do. That's OK with Apple. The enthusiast crowd, the people that will buy it no matter what is large enough without it. You're not the target audience for this device THIS go around. They will have enough buyers for the amount they can reliably produce, with people waiting in the wings.

Adding these other features down the road is how you not only keep the early adopters on board for shorter upgrade cycles, but you drag in the "reluctant" people later on down the road. Next year you add MagSafe, or FaceID. The early adopters upgrade early, and some of the reluctant people come on board. Next year you add stereo speakers.

You get the point. If certain feature sets are kept from the original design, then there are compelling reasons to upgrade, and enticements for late adopters to come on board.

I'm sure some of the limitations are indeed technical, but it would be naïve to think that someone isn't sitting in a meeting having this exact conversation when product development starts.
 
What is "surface-mount technology"? A quick Google search tells me that's related to placing components onto the circuit board, but that's something we've been doing since the invention of the transistor, and I've seen shops that have pick and place machines doing it in a basement. So, I guess what I'm asking, is what exactly is Apple up to that they've managed to screw up surface mounting?
Probably related to the thinness and/or having two displays back-to-back.
 
you dont want a foldable, dont buy a foldable. For me, I ve wanted to carry ipad mini for work and browsing on the go, but its just too dang big and useless to carry without a bag, at which point I may as well just bring my bigger ipads or laptop. And I dont need an iphone 25 that looks/acts the same as the 17s currently. I welcome a change in form factor in terms of usabilty, and I think it'll find fans as well as foldables have at least made some dent in the android world, hence the 7 or 8 generations of samsung foldables that have already been out. Apple is so far behind a new form factor of phones and i dont think the reported "Wrap around" displays rumored for the 20th anniversary iphones will bring any new functionality to the table, where foldables can actually be useful for practical purposes for work (and sure, movies) on the go.
 
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A foldable phone at 2X doesn’t make sense for the broad consumer market. That’s why current manufacturers phone sales are <3% of total sales for foldables. Most people would rather have an additional standalone product for the same money (or much less), with better battery life, more durability, more functionality, and fewer compromises.

If you think a foldable solves a problem in spite of the shortcomings and tradeoffs, you are a success story for the marketing depts.

That’s not a wild take, it’s economics and logical consumer demand.
No one said it was for the mainstream market. There are hundreds, if not, thousands of examples of products being successful that aren’t mainstream for every consumer. Doesn’t make the people who see value in it wrong.
 
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