1. Give in and give another subsidy to existing iPhone users who want to upgrade again. 2. Lowering current data plan fee and text msg fee by $10 in total a month for ALL iPhone users (actually, all smart phone users; you don't want to leave out Blackberry people or you know what) Because, I believe #2 option can be a very good solution for AT&T to get out of current customer relations nightmare. Imagine AT&T coming out and saying, "We are doing this to benefit ALL our smart phone customers instead of benefiting only a group of...." that sort of crap. I think it will work. And, also, some non-smart phone people might consider converting to smart phone as well. I guess #1 could be the cheaper option for AT&T. Either way, I am just interested to see how all this mess would play out. I am for one want those pre-mature upgraders to raise their voices even more. And hopefully, all things will lead to #2. Some people are worried AT&T raising rates if it comes to #1, but I don't think that's likely. Even though they have monopoly, unless other carriers raise their rates also, AT&T alone can't raise rates that easily.