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for Military vets

ucfgrad93 said:
A nice thing that Harley Davidson is doing.#
Click to expand...

And entirely coincidentally, they just happen to sell motorcycles....

It is a good gesture on the part of HD. But lets not kid ourselves this was done out of pure altruism. If that was their goal they could have donated $50 million to the USO, or a charity devoted to help disabled vets. Or committed to hiring five hundred Iraq/Afghanistan vets over the next five years.

I'm sure their marketing studies have shown that current and former service people are strong potential customers for the company's bikes. And if throwing in a six week course at a local dealership persuades a vet to drop $20,000+ on a custom bike, its money well spent.
 
That's very good of H-D. If I were in the market for a bike, I'd take them up on the offer.
 
vrDrew said:
And entirely coincidentally, they just happen to sell motorcycles....

It is a good gesture on the part of HD. But lets not kid ourselves this was done out of pure altruism. If that was their goal they could have donated $50 million to the USO, or a charity devoted to help disabled vets. Or committed to hiring five hundred Iraq/Afghanistan vets over the next five years.

I'm sure their marketing studies have shown that current and former service people are strong potential customers for the company's bikes. And if throwing in a six week course at a local dealership persuades a vet to drop $20,000+ on a custom bike, its money well spent.
Click to expand...

Don't card WHY, I do appreciate the gesture
 
That is a very nice gesture; yes, there may well be an underlying commercial motivation, too, if so, good luck to them.

In truth, I can think of few I have known in the military who have not hankered after, or dreamed of, a chance to ride a Harley.
 
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