....I am right there with you. It is growing on me, but I am still not totally sold. This is the first time, after an iPhone release, that I have considered going backwards and re-buying the previous model (5s). - I don't think the extra screen real estate makes my experience much better. - It's still quite big when in your pocket. (The PLUS is just absurd big IMO) - It's clearly much harder to handle for one handed operation. - It seems like it's harder to hear people who call unless I have the speaker cranked almost all the way up and the phone in just the right position on my ear. - The design is no where near as nice as the 5s, and I do agree that it could basically pass for a Samsung phone at a glance. - It's hard to pick up/sit down due to the curved edges and thinness which makes it easier to drop. (I have a slim case coming so that may help) However, I like it more today than I did the past few days. I am learning to live with it, but I am still undecided as to whether or not I will sell it and re-buy a 5s. I guess you don't know what you have until it's gone, huh? The 5s seems to be a perfect size...for me at least. You are not alone.