What about the one BIG problem...I don't (and I know many others) want to wear a watch. Ever. I don't want a watch tan, and I don't want that dorky thing strapped to my wrist.
The "problem" it's supposed to solve is that I don't want to take the phone out of my pocket? Why have the phone then? I think it sounds silly.
I want to see you do that whilst riding a bike. No biggie when you have a watch, but taking something out of your pocket whilst riding? Oh, sorry,I forgot, if you think it is uncool, then it should be illegal