Apple fans are the only fans in the world that actually enjoy being screwed, manipulated and used by their object of admiration.The idea alone that someone can be a fan of a technology corporation is bewildering. I mean, people normally are fans of a band, singer, or actor. Or a television series. But an electronics manufacturer?
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You seem to have tripped up by your own logic. People are fans of bands and actors because they admire and enjoy their talent. People rave about TV shows because they find them entertaining, enlightening, etc. By that same concept people are mad about Apple because it's products stimulate the imagination, sometimes fun to use, usually straight forward and uncluttered, and really the example all other companies use to make their own products.
One more point. Apple fans are not the only ones in the world that are manipulated by the object of their affection. Have you ever heard of PR firms and Agents. Their job is to manipulate a company/band/actor, etc.'s fan base. However, people are not so gullible to not realize it's a game -- they just happily play. It's part of the entertainment.