Former Gartner Research Director Michael Gartenberg Joins Apple's Marketing Team

Discussion in 'Mac Blog Discussion' started by MacRumors, May 22, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Forbes reports that former Gartner research director Michael Gartenberg has joined Apple. While his exact position at Apple hasn't been revealed, Gartenberg is said to be working under Apple marketing chief Phil Schiller.
    Gartner is one of the highest-profile technology research firms tracking, and the firm's estimates of product sales are commonly cited by Apple in its presentations. Gartenberg has long been a fixture in the research and analysis community, and has served as an occasional contributor to Macworld and other publications.

    Article Link: Former Gartner Research Director Michael Gartenberg Joins Apple's Marketing Team
  2. akm3 macrumors 68020

    Nov 15, 2007
    Two professions skilled at making things up and lying. Marketing and analysts. Lots of good skill cross-over there...

    (I don't know THIS particular analyst being awful like say, Katy Huberty, but the profession has a worse rep than lawyers.)
  3. Spontida macrumors regular

    Aug 7, 2011
  4. needfx macrumors 68040


    Aug 10, 2010
    macrumors apparently
  5. Mystic386 macrumors regular

    Nov 18, 2011
    Lawyers have a far worse rep here.
  6. Crunchy2k, May 22, 2013
    Last edited: May 22, 2013

    Crunchy2k macrumors newbie

    May 22, 2013
    Market people give lawyers jobs and make interesting sayings:

    'Your holding it wrong!' ipoor4g antenna attenuation problem.

    'Starbucks is the place to chat and google.'

    ipoor5 can't surf and cell. ipoor5 can't do cellular data and be in a call according to the manual. The ipoor5 requires wifi in addition to a cellular connection.
  7. albusseverus macrumors 6502a


    Nov 28, 2007
    Evangelising to Analysts??

    Helping Apple understand exactly how anal-ysts just pull stuff out of their butts, and how craft rumours better to manipulate said analysts and therefore the media/internet??

    Actually I think he has one job and one job only - Helping Apple spin another year of 4" screen iPhones - because that's going to take a bulls*it artist of Jobsian proportions. Seriously. He's going to have to light-up a nuke under that cow-pie to get it to fly for another 12 months.
  8. allahditta macrumors newbie

    May 26, 2013
    New Marketing star

    Gartenberg' it is a macro minded people it may cover the emerging marketing technique for Apple. it has the strong interpersonal and research worker.

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