Yeah because for a computer company making a phone is the same as making a car.
fhuck logic.
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Former GM CEO on Apple Car: 'They Have No Idea What They're Getting Into'
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fhuck logic.
but that assumes that a slippery slope is allowed.
I don't believe in private industry receiving welfare. If you can't succeed as a private entity, tough.
public works is completely different though. SO i wouldn't include healthcare and food safety and those in my statement of "let them fail"
Apple's not making a car, plain and simple. At most, autonomous car technology. At least, mapping like Google Street View.
This is some of the stupidest speculation I've ever seen by the media regarding Apple's future product lineup.
This is some of the stupidest speculation I've ever seen by the media regarding Apple's future product lineup.
I'm not entirely sure GM knows what they're doing when it comes to the car industry either.
If Apple were to go into the auto industry, I feel they would collaborate with a well respected automaker. I don't see why people are acting like they're going to start up their own car company.
If Apple were to go into the auto industry, I feel they would collaborate with a well respected automaker. I don't see why people are acting like they're going to start up their own car company.
I bet Tim Cook et al, including Steve who ascended into iCloud are laughing their asses off at these auto exec's that are obviously scared out of their mind. Weather or not they release something they have got to be laughing at these guys.
Am I reading this incorrectly or are you actually asserting it's harder or more complicated to build a cellphone? Please tell me I'm reading that wrong. If not, wow.
From the man who turned this....
Concept...
...into this reality...
Acres and acres of bad plastic, not to mention the engineering calamity that ensued. And he probably wonders why they've sold about ten of them...if they brought out the top one, they wouldn't have been able to build them fast enough. Typical GM crap since the 60's.
Twit of the year candidate. And let me guess; Bush 2016?
Cheers,
Cameron
Concept...
...into this reality...
Acres and acres of bad plastic, not to mention the engineering calamity that ensued. And he probably wonders why they've sold about ten of them...if they brought out the top one, they wouldn't have been able to build them fast enough. Typical GM crap since the 60's.
Twit of the year candidate. And let me guess; Bush 2016?
Cheers,
Cameron
Why do people here have to constantly kiss Apple ass?
A car is a low margin high competition field. It's also one where you need to know how engines work, change oil, etc. You need locations where somebody can come to get their car serviced, you need to hire workers to do it, etc. All of these things could take years.
This is kind of like a thermonuclear astrophysicist declaring his intention to retire and join the UFC, while all of you clap at once. There's a chance the scientist could have a muscular body, or a big body build that a few years of gym would bring out, but the main chance is that he's a wimpy guy who is gonna get his ass handed to him.
A car is a low margin high competition field. It's also one where you need to know how engines work, change oil, etc. You need locations where somebody can come to get their car serviced, you need to hire workers to do it, etc. All of these things could take years.
This is kind of like a thermonuclear astrophysicist declaring his intention to retire and join the UFC, while all of you clap at once. There's a chance the scientist could have a muscular body, or a big body build that a few years of gym would bring out, but the main chance is that he's a wimpy guy who is gonna get his ass handed to him.
What a joke this guy is.
What he doesn't realize is Apple isn't going to sell a 10 cent car. It will be a car that everyone wants, and if they want it, they will pay for it. Margins will be plenty high, or they wouldn't even consider it.
Askerson certainly isn't in a position to tell Apple what they should or shouldn't do.
What he doesn't realize is Apple isn't going to sell a 10 cent car. It will be a car that everyone wants, and if they want it, they will pay for it. Margins will be plenty high, or they wouldn't even consider it.
Askerson certainly isn't in a position to tell Apple what they should or shouldn't do.
Phones and cars are so far different from each other. Cars require such strict requirements that a lots of ambitious car manufacture went belly up.
And lose money hand over fist. It is a bad idea because:
- Even if you accept that car interfaces are ripe for disruption, and I don't, they can enter that field without building a whole car.
- The automotive industry is not ripe for disruption. There are a lot of players in the market. Apple has nothing to bring to drive trains, or safety, or interior design that others aren't already trying.
- This reminds me of all the talk about an Apple television set. You know why we haven't seen one? Because lots of other players are in the market already and Apple could not disrupt it.
- So much of cars is driven by laws and lawsuits and liability that Apple could not break out of the box as they like to do. An Apple car would still have the same layout that most every other car on the road does because that's what the law requires.
- Apple has no dealer network or trained service technicians. All of that would have to be built up from zero. People expect to have a dealer fairly close by. The exception is specialized boutique cars like the Tesla and oh look, they're losing money.
Apple is not building a car. PERIOD. And I get it, people said the same thing about a phone but a phone and a car are COMPLETELY different. Apple focuses on hardware, software, and services. A car doesn't fit into any one of these buckets.
Where Apple COULD be spending it's time is on the software a car uses to operate. My thought is that the iPhone will be the brains behind things like navigation, self-driving, music, etc. and the car will just read from that. This would allow for a car company to sell the car for cheaper because they don't need the brains or software to handle this stuff and Apple could get people more engrained in the Apple ecosystem.
PLUS - this could be good for things like the Apple Watch... Auto unlock your car, remote start, etc.
Where Apple COULD be spending it's time is on the software a car uses to operate. My thought is that the iPhone will be the brains behind things like navigation, self-driving, music, etc. and the car will just read from that. This would allow for a car company to sell the car for cheaper because they don't need the brains or software to handle this stuff and Apple could get people more engrained in the Apple ecosystem.
PLUS - this could be good for things like the Apple Watch... Auto unlock your car, remote start, etc.
Then please explain what those experts from Mercedes, who have nothing to do with infotainment, are doing at Apple now?
Apple are so successful at the moment that they could use an Apple car as a loss-making brand builder. The GM guy is right in that to bring an all-new car to the mainstream market place costs extreme money but Apple have that money.
Tesla came from nothing and to be honest Tesla's over-rated - it's only innovation is being prepared to slap a big sticker price on an all-electric car thus enabling more batteries to be crammed in for a more realistic range. The Model S looks like some big coupe Ford might put out - it's attractive but a bit obvious.
I'm 50:50 on whether Apple is seriously considering this.
Tesla came from nothing and to be honest Tesla's over-rated - it's only innovation is being prepared to slap a big sticker price on an all-electric car thus enabling more batteries to be crammed in for a more realistic range. The Model S looks like some big coupe Ford might put out - it's attractive but a bit obvious.
I'm 50:50 on whether Apple is seriously considering this.
A lot of posters here seem to think that what worked in one category automatically means success in another.
Phones are not cars. Watches are not phone. And so on. Do I think Apple has a great success record - of course. But the past doesn't equal the future when it comes to new products.
Phones are not cars. Watches are not phone. And so on. Do I think Apple has a great success record - of course. But the past doesn't equal the future when it comes to new products.
i agree....seriously apple doesn't know what they are getting into. stick to electronics. i can see the headlines now: icar, the self driving car, plunges off a bridge while using apple maps to navigate. lawsuits ensues.
Oh God, gimme a break.
And I'm sure that if Apple got into the medical device industry, that the prosthetic limb companies or makers of the artificial heart would go out of business the next day. Just because a company is very successful in one industry doesn't automatically mean they'll be successful (let alone dominate) in another.
Arrogant and smug comments like the ones above are exactly why Apple fanboys have the annoying and undesirable reputation they have and always will. Just like this guy:
https://www.youtube.com/watch?v=FFhjDX-DUew
And lose money hand over fist. It is a bad idea because:
- Apple has no expertise in drive trains or power plants or doors or airbags, or windows, or any of the thousand things that go into building a car. These are all different branches of engineering from the computer and devices they have been making. Engineers are not interchangeable parts. It would be like taking a Psychologist and asking him to do cardiac surgery because hey, he is a Doctor.
- Even if you accept that car interfaces are ripe for disruption, and I don't, they can enter that field without building a whole car.
- The automotive industry is not ripe for disruption. There are a lot of players in the market. Apple has nothing to bring to drive trains, or safety, or interior design that others aren't already trying.
- This reminds me of all the talk about an Apple television set. You know why we haven't seen one? Because lots of other players are in the market already and Apple could not disrupt it.
- So much of cars is driven by laws and lawsuits and liability that Apple could not break out of the box as they like to do. An Apple car would still have the same layout that most every other car on the road does because that's what the law requires.
- Apple has no dealer network or trained service technicians. All of that would have to be built up from zero. People expect to have a dealer fairly close by. The exception is specialized boutique cars like the Tesla and oh look, they're losing money.
Apple will figure this out. Or it will figure out a way to make it irrelevant.
Apparently Apple's attempt to get into the television market fell apart because the providers of content already had contracts with the likes of Comcast to prevent a newcomer like Apple from revamping the television.
Apple didn't need to crack the entire phone market when it came up with the iPhone. It signed exclusive deals with certain carriers.
It could try a similar tactic with an Apple Car. If their car is both electric and automatically driven, they could partner with someone like Disney to ferry families from the various hotels to the parks (along private roads). The journey could feature "random" bicyclists and pedestrians (actually Disney cast members). For a lot of people, this would be their first experience with autonomous cars. For Apple, it would be a showcase of its driverless car tech. For Disney, it would be an attraction in itself, both for the passengers and for, say, other guests dining in a restaurant overlooking a "busy intersection".
Honestly, Apple doesn't have to know anything about constructing vehicles. They will hire the best to do it for them and grow into that market.
Also, the car frames are only made of steel. The rest is cheap fiberglass and plastic, basically. I'm pretty sure apple could beat every company down for giving us a unibody steel vehicle. One that looks great and is great for your safety.
I'm ready for Apple to be on top completely. Technology will be integrated into everything we have/do because it makes life better. Period. This is bound to happen.
Also, the car frames are only made of steel. The rest is cheap fiberglass and plastic, basically. I'm pretty sure apple could beat every company down for giving us a unibody steel vehicle. One that looks great and is great for your safety.
I'm ready for Apple to be on top completely. Technology will be integrated into everything we have/do because it makes life better. Period. This is bound to happen.