Honestly, I get this weird vibe about Sweeney because I feel like his radar is off here. Yet, he does some good stuff and is probably not a bad person - like he does good stuff around conservation, for example.
But I think he's way off here. He has a product that he wants to sell, and he wants to access consumers via Apple, who have built a big group of consumers who use their products. Imagine if this were brick and mortar retail - Epic would sell their product to a shop, that shop would then on-sell the product to consumers, and would take a quite substantial cut. The shop's job is to get consumers through the door.
That's how I see this. Epic sells via Apple, and Apple has built a strong base of consumers on their devices. Somehow, it feels like Epic wants to sell their game through a retailer, and expect that the retailer doesn't get a cut. Or, that the retailer who owns the shop allows another retailer to come into their shop to sell the same stuff without helping to pay the rent. It just doesn't really make much sense to me. I'm sure I'm missing something.
