The trouble with side loading apps is that when the app doesn't work well or people find out their data has been stolen by an app, people complain. The app developer blames Apple for not doing enough to make side loaded apps safely and easily work, Apple blames the crappy developer for poor coding. And, since the side loaded app isn't paying Apple commission to be on the platform, I don't see how anyone expects Apple to lift a finger to help them. In the end, the consumer loses privacy and iPhone performance suffers.