FORTUNE Mag: Apple a year ahead of competition

Discussion in 'Apple, Inc and Tech Industry' started by Sir Pancakes, Jan 9, 2008.

  1. Sir Pancakes macrumors member

    Sir Pancakes

    Joined:
    Dec 18, 2007
    #1
  2. PlaceofDis macrumors Core

    Joined:
    Jan 6, 2004
    #2
    apple has set the standard for a long time, hardly surprising.
     
  3. aiterum macrumors 6502

    aiterum

    Joined:
    Nov 17, 2007
    Location:
    United States
    #3
    unless apple starts competitively pricing i don't think they'll be gaining as high of an advantage as they expect
     
  4. Sir Pancakes thread starter macrumors member

    Sir Pancakes

    Joined:
    Dec 18, 2007
    #4
    Apple has never competed with the market on price, and they have no reason to. Their offerings are not outrageous, but they are no walmart. If they did try and be a low cost leader I think they would inevitably tank.
     
  5. CalBoy macrumors 604

    CalBoy

    Joined:
    May 21, 2007
    #5
    Apple prices its computers and other hardware like any other quality retailer. You don't expect to buy a Sony for $400, so why expect a macbook to go for that much? Apple doesn't want to get the attention of that market, and it's doing fine for them if the last several quarterly results have been any indication.
     

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