If you found the new iphone in a bar, why would you just put it on the internet for all to see? Why not take it to Apple in return for a big reward / hush money? I'd bet that it might be worth $50K for Apple to get their phone back. Would this be illegal? Could they force you to give the phone back? It just seems that this guy had a golden opportunity to get some money from Apple to remain quiet. Maybe you'd end up in the East River?