he is getting every one board, there may not be a lot of buck from these small customer, but he is making sure every one is covered.
same with Samsung lawsuit also, he is making progress if not complete success.
I like that iPad 2 16Gb dropped to $399
iPad 3 launch was very successful and smooth, with out any hiccups
Attributing the entirety of Apple to Tim Cook is just as absurd as attributing the entirety of Apple to Steve Jobs. There are thousands of employees working to make everything you see, not one man.
Apple will let any cell carrier sell the iPhone as long as they have the cash, it really doesn't matter.
Case in point: Apple advertising their devices as 4G on carriers that don't have a single 4G tower.
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Everything.
If he didn't approve this would not happen.
It's as simple as that.
Tim Cook is the new face of Apple, the man who's doing an exemplary job of seeing that Apple continues it's amazing success.
"Excuse me Mr. CEO, a company would like to sell our devices, they have enough money to buy the number of devices they wish to purchase."
'...hm. No. I don't think our company should be making money, let's stick with the most hated cell carrier in America.'
"But they want to give us money"
'Nope, their service and reputation is too good'
"But we have no contractual oblig..."
'I SAID GOOD DAY!'
What you're suggesting is Apple wouldn't allow a Mom & Pop shop to re-sell iMacs... and it is utter insanity. I cannot comprehend how your brain works, because there is no logic to it.
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Some people seem to be saying that this is Cook's idea. No, remember the iPod? That started Mac only. Then it went to iTunes. Then iTunes came out for Windows and the iTunes Store went worldwide.
Meanwhile, Apple was putting the iPod into every segment of the market, and at every available price, from the shuffle to the mini and Nano to the "Classic."
Cook is doing an effective job of executing the Jobs strategy.
Cannot even fathom how poorly the iPod and iPhone would have sold if you couldn't hook them up to Windows machines... nevermind how much less popular digital distribution of music and movies would be.